Baby boomers please help?

Discussion in 'Community Discussion' started by krazykongo, Apr 12, 2008.

  1. krazykongo macrumors newbie

    Joined:
    Mar 10, 2008
    #1
    THIS IS NOT SPAM OR ANY KIND OF FISHY BUSINESS!

    Im a university student studying Creative Product Design, trying to do some research. Im a regular user of these boards as well so i wouldnt do anything to jeopardise my future involvement in these forums.

    I thought it would be OK to ask fellow forum members

    Ok guys and gals, im seeking help, from baby boomers specifically. I apologise in advance for labelling people aged between 44-62 as baby boomers.

    If you are aged between 44-62 and willing to answer a few simple questions then that would be great

    Im doing a project in university and trying to understand the lifestyles and attitudes of baby boomers. I need to build a profile of a typical baby boomer, or build several profiles of different groups of baby boomers.

    Things I would like to know:

    Name 3 brands, each in different categories that you would shop for? (e.g. Boots, BA, Audi)

    WHY that particular brand over competing brands? (in terms of benefits, value and price)

    Name 2 products and 2 services you find that are targeted to baby boomers specifically? (e.g. OXY spotcream for teenagers)

    What 3 things in life do you find most appealing? (this can cover anything)


    If you could help me with these simple questions then i would be very greatful. The answers dont need to be paragraphs, single sentences would suffice.

    This can also be totally anonymous by use of PMs or email.

    One last thing, this being an Apple forum id be expecting a lot of Apple related answers and this is fine, BUT could you also think of other brands in your life.
     
  2. majordude macrumors 68020

    majordude

    Joined:
    Apr 28, 2007
    Location:
    Hootersville
    #2
    1. Apple computers
    2. Rockport shoes
    3. Levis jeans

    I prefer all three brands over others because of their consistency, commitment to quality and usability. All three brands' products "just work."

    Products...

    1. Viagra
    2. Cadillac cars

    Services...

    1. Retirement plans/services (Fidelity, etc.)
    2. Balding cures (Hair Club for Men, Bosley, etc.)

    1. Younger women
    2. Comfort
    3. Having a spouse

    • Miller
    • Toyota
    • Honda
    • American Idol
    • FOX (actually, I was thinking of putting them in your first question because I watch them more than CBS, NBC, etc... most of their stuff is entertaining!)
    • Kraft
    • Stouffers (frozen foods)
    • Fritos
    • Coke
    • Pepsi
    • Microsoft
    • Dell
    • McDonald's
    • Pizza Hut
    • Sony
    • Sears (specifically: Kenmore and Craftsman)
    • Nordstroms
    • Safeway
    • Protestantism (much better product than the Catholics, Muslims or Jews) ;)
    That's it off the top of my head. Good luck. But my advice is work for yourself. Study business. Become an entrepreneur. Don't work for someone. Are you going to school to get a good job or to start a company? If you work for someone else, you will never be happy or rich. Trust me.
     
  3. krazykongo thread starter macrumors newbie

    Joined:
    Mar 10, 2008
    #3
    cheers majordude!

    this is the perfect and exactly what i was looking for.

    come on people, please share :)

    pm or email (krazykingkong@hotmail.com) if you dont feel comfortable
     
  4. savanahrose macrumors 6502a

    savanahrose

    Joined:
    Jul 31, 2006
    Location:
    greer SC
    #4
    I will answer this when I get home. Right now I am at work and I have to think of some of these answers so it is best if I am not at work.

    It didn't take too much concentration... Us old people take forever lol

    The 3 brands are:
    1. Honda (fit)
    2. Apple
    3. Levis (nothing but) Since I was a young chick lol

    Name 2 products and 2 services you find that are targeted to baby boomers specifically:
    Products:
    1. Oil of Olay
    2. Viagra

    Services:
    1. Home delivered prescriptions (medicare)
    2. Term life insurance

    What 3 things in life do you find most appealing:
    1. Waking up in the morning!
    2. A baby's laugh
    3. A beautiful sunrise
    4. Family


    I know that this is not something you really needed but it may help.
    BUT could you also think of other brands in your life:

    Kitchen Aid Kenwood Singer Kia (yuck) LG Chevy Gateway Books a million Burger Kind
    Fridgidaire Sony Toshiba Ruby Tuesday JC Penney

    Good Luck on your project.
     
  5. krazykongo thread starter macrumors newbie

    Joined:
    Mar 10, 2008
  6. savanahrose macrumors 6502a

    savanahrose

    Joined:
    Jul 31, 2006
    Location:
    greer SC
  7. majordude macrumors 68020

    majordude

    Joined:
    Apr 28, 2007
    Location:
    Hootersville
    #7
    Note: Since living through the 60s, most baby boomers can't count.
     
  8. savanahrose macrumors 6502a

    savanahrose

    Joined:
    Jul 31, 2006
    Location:
    greer SC
    #8

    I noticed what I was doing. I just wanted to add in family. I was born in 61. I just turned 47. :D Which still makes me a baby boomer.
     
  9. krazykongo thread starter macrumors newbie

    Joined:
    Mar 10, 2008
    #9
    thank you both :)

    ive got about 15-20 sets of results across a range of forums which i will compile later today.
     

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