THIS IS NOT SPAM OR ANY KIND OF FISHY BUSINESS! Im a university student studying Creative Product Design, trying to do some research. Im a regular user of these boards as well so i wouldnt do anything to jeopardise my future involvement in these forums. I thought it would be OK to ask fellow forum members Ok guys and gals, im seeking help, from baby boomers specifically. I apologise in advance for labelling people aged between 44-62 as baby boomers. If you are aged between 44-62 and willing to answer a few simple questions then that would be great Im doing a project in university and trying to understand the lifestyles and attitudes of baby boomers. I need to build a profile of a typical baby boomer, or build several profiles of different groups of baby boomers. Things I would like to know: Name 3 brands, each in different categories that you would shop for? (e.g. Boots, BA, Audi) WHY that particular brand over competing brands? (in terms of benefits, value and price) Name 2 products and 2 services you find that are targeted to baby boomers specifically? (e.g. OXY spotcream for teenagers) What 3 things in life do you find most appealing? (this can cover anything) If you could help me with these simple questions then i would be very greatful. The answers dont need to be paragraphs, single sentences would suffice. This can also be totally anonymous by use of PMs or email. One last thing, this being an Apple forum id be expecting a lot of Apple related answers and this is fine, BUT could you also think of other brands in your life.