If it's within the first 14 days just bring it in for a return. That's what I did. I recently tried to buy an mbp again and got one with the 84 screen that had two distinct light lines coming up right in the middle of the screen. My second macbook also with the 84 screen has the same issue. Could this be a thing with the screen type? Anyway, they had no trouble exchanging mine for the bleed issue...
No, it only comes with glossy. If they replace it, they'll pull another glossy screen off of their shelf in the back (or order it from the factory) and swap it out. Otherwise, everyone will want one.
Apple's policy is replace with what you have. They reason they do that is the specs attached to the S/N can't be modified, so if they give you a matte replacement, the specs would be messed up. Of course if you're out of warranty, they can replace to a matte.