Back to Black?

[jamied95]

Hi, why has Apple returned to their advertising material (on their website) having a black background? I always thought white looks clean and modern? It's returning to the original iPhone a bit, which isn't too bad... I was just wondering if someone had thought of a reason?

Also, has anyone seen the redesigned iPhone box, it's completely different to previous ones (I know, I have a fetish for the weird things!).

 

[old-school]

Personally I think the black design is intended to bring greater contrast to the screen, and show it off.

 

[metanoia]

White was so 2004... back to black/silver.

 

[goobot]

i always like it better this way

 

[old-school]

Also, has anyone seen the redesigned iPhone box, it's completely different to previous ones (I know, I have a fetish for the weird things!).

Link?

 

[ct2k7]

Link?

http://images.apple.com/uk/iphone/images/specs-box-20100607.jpg

 

[Andrew K.]

It's not a fetish it just means you love design 😀

 

[old-school]

Thanks ct2k7. Nothing wrong with having an eye for design 🙂