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Bank of America Promoting Apple Pay in New Shopping-Focused TV Commercial

MacRumors

macrumors bot
Original poster
Apr 12, 2001
51,065
12,617



Bank of America this week released a new advertisement promoting Apple Pay, joining a growing number of financial institutions including Chase and Wells Fargo that are advertising Apple's recently launched mobile payments service.

The thirty-second video follows a businesswoman as she shops for her family and herself, buying a shirt, a dog bone, and some lipstick all with her iPhone. She then is seen leaving the store via an elevator, winking as the camera fades away.

Similar to previous commercials, the Bank of America ad focuses on the convenience of using Apple Pay to make payments with a Bank of America credit card. The narrator ends the ad by promoting Apple Pay as "the new, easy, secure, smart way to pay with a simple touch."

Interest in Apple Pay is increasing as additional banks and retailers start adopting the payment option. One of the newest retailers is the Amway Center in Orlando, Florida, which is the the home of the Orlando Magic basketball team, with Apple Pay support launching at concession stands and other retail locations within the arena tomorrow. According to the Magic, Chase card holders using Apple Pay at the Amway Center will be eligible for prizes such as $25 gift cards to the Magic team shop and Magic-branded iPhone 6 or 6 Plus cases over the next five home games. An iPad Air 2 will also be given away at each of the five games.

While many smaller banks have yet to roll out Apple Pay, support from the largest U.S. banks has given the service a strong foothold in the market. Apple recently confirmed that its mobile payments service now supports cards representing about 90 percent of the credit card purchase volume in the United States.

Article Link: Bank of America Promoting Apple Pay in New Shopping-Focused TV Commercial
 

osofast240sx

macrumors 68030
Mar 25, 2011
2,530
3
Why couldn't google get something like this together? This is a slam dunk for Apple
 
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Prof.

macrumors 601
Aug 17, 2007
4,958
867
Chicago
Why couldn't google get something like this together? This is a slam dunk for Apple
Probably because Google Wallet still requires a PIN or no PIN at all? Not entirely sure how NFC works with android phones.

Apple's security with ApplePay is amazing.
 
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nagromme

macrumors G5
May 2, 2002
12,546
1,196
To add a detail: seems to be a Get Smart parody (doors and music).
 
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Zxxv

macrumors 68040
Nov 13, 2011
3,558
1,103
UK
great advert. ballpark knocked the out of clean. not necessarily in that order
 
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2457282

Suspended
Dec 6, 2012
3,327
3,014
Nice ad and is exactly my experience using Apple Pay. EXCEPT not that many places take it yet. They now have 90% of the credit cards that matter covered, but they need to get the stores to upgrade their POS systems.
 
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Rogifan

macrumors Core
Nov 14, 2011
22,233
27,929
I tried to use Pay at office max last night and it seems they've gone the way of CVS. The screen came up, I put my thumb on the home button, saw the checkmark only to see seconds later that the payment was denied. :rolleyes:
 
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caliguy

macrumors 6502
Jun 12, 2005
281
631
Does anyone know how these types of partnership commercials are paid for? I.e. does Apple pay a percentage of the costs?
 
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coolfactor

macrumors 601
Jul 29, 2002
4,842
5,105
Vancouver, BC
I don't know a single person who has personally used this.

Suggesting what?

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So we have BofA and Wells Fargo doing Apple pay commercials. That's good news for Apple. I have yet to use it on mine but if more stores begin using it, I may start.

What are you waiting for? The stores you frequent don't accept it yet?

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Aren't Samsung working on a mobile payment service?

'We need to beat Apple to survive.'

Yes, there are hints about that. Will they be able to best Apple in terms of a clean, reliable, trustable solution? That remains to be seen.
 
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BoneDoc

macrumors newbie
Oct 20, 2013
17
0
Works great in the UK

I'm stationed in England now and :apple:pay works great here. They have plenty of terminals here. The main issue is that there's a 15-20 pound limit due to the rather unwed ur nature of NFC with other contactless payment.
 
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zeeba neighba

macrumors newbie
Dec 22, 2014
1
0
Agent 99?

Who's the actress? She looks an awful lot like Barbara Feldon, but she's 81 and I don't think she moves that briskly anymore. Some digital magic at work here? Or perhaps a daughter or granddaughter - otherwise, why the wink?
 
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