For lower value transactions, Contactless cards will still be a little faster as they don't usually require authorisation from the bank, whereas Apple Pay does. This makes a big difference on dial up terminals.NFC cards are fairly quick and convenient, probably the most so before Apple pay came out. It did though have some downfalls, not that Apple pay doesn't have downfalls either, it is.
Generally though from my experience Apple pay is quicker than NFC cards.