The brazilian Apple Store decided to increase prices on newer Macbook models announced at WWDC 2012. The most notable misalignment between US and BR prices is the Retina MBP which costs $2199,00 at the Apple Store US and $4830 in the brazilian Apple's site, a discrepancy of 119%. Old base Macbook Air 11" did cost around $1450 (launch price); the newer one costs around $1780 or around 23% price increase over the older model. Comparing to the US price, now the 11" MBA costs 78% more in Brazil. Old base Macbook Pro 13" did cost around $1590 in BR (its price remained stable since it's been launched). The newer 13" unit now costs $1930, approximately 20% in price increase. Comparing to US where it costs $1199, there is a 60% discrepancy. Until then, Apple Store BR usually kept prices when an updated product was launched. Things has changed yesterday. Maybe Apple wants to push its devices to a luxury status in Brazil.