Base Retina Macbook Pro costs USD 4830,00 in Brazil

[brdeveloper]

The brazilian Apple Store decided to increase prices on newer Macbook models announced at WWDC 2012.

The most notable misalignment between US and BR prices is the Retina MBP which costs $2199,00 at the Apple Store US and $4830 in the brazilian Apple's site, a discrepancy of 119%.

Old base Macbook Air 11" did cost around $1450 (launch price); the newer one costs around $1780 or around 23% price increase over the older model. Comparing to the US price, now the 11" MBA costs 78% more in Brazil.

Old base Macbook Pro 13" did cost around $1590 in BR (its price remained stable since it's been launched). The newer 13" unit now costs $1930, approximately 20% in price increase. Comparing to US where it costs $1199, there is a 60% discrepancy.

Until then, Apple Store BR usually kept prices when an updated product was launched. Things has changed yesterday. Maybe Apple wants to push its devices to a luxury status in Brazil.

 

[w00t951]

The brazilian Apple Store decided to increase prices on newer Macbook models announced at WWDC 2012.

The most notable misalignment between US and BR prices is the Retina MBP which costs $2199,00 at the Apple Store US and $4830 in the brazilian Apple's site, a discrepancy of 219%.

Old base Macbook Air 11" did cost around $1450 (launch price); the newer one costs around $1780 or around 23% price increase over the older model. Comparing to the US price, now the 11" MBA costs 78% more in Brazil.

Old base Macbook Pro 13" did cost around $1590 in BR (its price remained stable since it's been launched). The newer 13" unit now costs $1930, approximately 20% in price increase. Comparing to US where it costs $1199, there is a 60% discrepancy.

Until then, Apple Store BR usually kept prices when an updated product was launched. Things has changed yesterday. Maybe Apple wants to push its devices to a luxury status in Brazil.

I don't think that's a true Apple Store. Here in Korea, we have "A Shops," which are premium resellers. Which means they buy the product from Apple and sell them again to consumers at marked up prices.

 

[mohsy90]

The brazilian Apple Store decided to increase prices on newer Macbook models announced at WWDC 2012.

The most notable misalignment between US and BR prices is the Retina MBP which costs $2199,00 at the Apple Store US and $4830 in the brazilian Apple's site, a discrepancy of 219%.

Old base Macbook Air 11" did cost around $1450 (launch price); the newer one costs around $1780 or around 23% price increase over the older model. Comparing to the US price, now the 11" MBA costs 78% more in Brazil.

Old base Macbook Pro 13" did cost around $1590 in BR (its price remained stable since it's been launched). The newer 13" unit now costs $1930, approximately 20% in price increase. Comparing to US where it costs $1199, there is a 60% discrepancy.

Until then, Apple Store BR usually kept prices when an updated product was launched. Things has changed yesterday. Maybe Apple wants to push its devices to a luxury status in Brazil.

Yeah, Apple is ripping you guys off big time. Either that or it has to do with the ridiculous import taxes the government has in place. I heard its like 60%+

 

[brdeveloper]

I don't think that's a true Apple Store. Here in Korea, we have "A Shops," which are premium resellers. Which means they buy the product from Apple and sell them again to consumers at marked up prices.

No, it's a true Apple Store (http://www.apple.com.br).

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Yeah, Apple is ripping you guys off big time. Either that or it has to do with the ridiculous import taxes the government has in place. I heard its like 60%+

Yes, it's like 60%, but bearing in mind that import taxes remain the same since 2011, there's no explanation to a price increase of 20%.

 

[mohsy90]

No, it's a true Apple Store (http://www.apple.com.br).

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Yes, it's like 60%, but bearing in mind that import taxes remain the same since 2011, there's no explanation to a price increase of 20%.

Well clearly Apple has their reasons....but who knows, maybe they're just looking for the extra profit.

 

[dukebound85]

What's the exchange rate?

 

[XX55XX]

The Brazilian real (am I spelling this right?) has appreciated in value greatly over the past several months, necessitating a price increase so that Apple can maintain their margins.

 

[brdeveloper]

Well clearly Apple has their reasons....but who knows, maybe they're just looking for the extra profit.

Maybe the exchange rate is the answer. Brazilian Real has presented an abnormal volatility last months against US Dolar. Apple's new prices look like a protection to BR Real depreciation, obviously in the upper limit of the range.

When USD have its price increased, brazilian retailers usually put their prices in the worst case and only come back to normal when exchange rate become stable for a long time. That is, retailers react fast to BR Real depreciation but are very slow when USD depreciates.

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What's the exchange rate?

According to http://br.advfn.com,

USD-BRL 2.06 -0.18% - 1 USD = 2.06 BRL

 

[brdeveloper]

Premium resellers now announced a price drop on older models. The best deal appears to be the 13" Air with 128GB storage.

From USD 1650,00, now it's offered for USD 1500,00.