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I have four apple tags, and am constantly getting "low battery", but when I take the back off and put it back on the message goes..

Do the back cases come lose ?

is there a preferred battery brand??
You might want to check if the batteries you're using has a layer of bitterant near the battery connection point/contact interfering.

FWIW I have no issue with Panasonic CR2032s in my tags.
 
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Unless you ran the speaker many times, you probably got really old stock. The battery typically lasts at least a year.
I used Duracell battery for the last 2 years and got a low battery warning 3 days ago and today I changed my battery.
 
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