So they intend on shafting their very own customers, the sames customers that line their pockets. I can't see how it's going to work out for them in the long run. Customers will take their business elsewhere if they perceive that popular sites are slower than others. They are treating their customers with complete and utter contempt.
I quit Virgin Media because sites such as bbc.co.uk seemed to be in the "bus lanes".
I too had left Virgin Media for their awful traffic shaping. We paid £35 a month for a 10Mb/s connection and, on occasions, received around 200Kb/s. Even at it's fastest at 4am, it still crawled along. Apparently it was because too many people in our area had Virgin Media connections.
My current 5Mb/s ADSL connection is infintely faster than Virgin's 10Mb/s (Virgins top speed at the time).