BBC iTV article makes no sense.

[bartelby]

Another BBC hatched job

BBC link

 

[IJ Reilly]

Another BBC hatched job

BBC link

If I buy 20% of a good from one retail source, does that constitute "shunning" that outlet because it isn't a larger number? A zero to 20% change seems like a fairly significant alteration in consumer buying habits to me.

 

[dops7107]

All this... and I thought BBC were actively pro-Apple. They're forever using product placement in their shows, and Apple stories always get prominient coverage in the tech news. When did you ever hear about Dell's new range of laptops on BBC News?

I guess this bit of journalism was a slip-up, but I don't think it can be interpreted as an Apple-slagging-off.

 

[IJ Reilly]

All this... and I thought BBC were actively pro-Apple. They're forever using product placement in their shows, and Apple stories always get prominient coverage in the tech news. When did you ever hear about Dell's new range of laptops on BBC News?

I guess this bit of journalism was a slip-up, but I don't think it can be interpreted as an Apple-slagging-off.

The BBC should not be actively for or against, or even inactively. They should strive for accuracy, and that's all. It's all well and good to try to put the purchasing of online music in perspective. The problem I have with this story is the headline, which quotes the phrase 'shunning iTunes store' when the source of this quote is nowhere to be found in the article and doesn't seem to be supported by the facts cited in the article. Also to be clear, to shun means to actively ignore or avoid. Given the growth in sales at the iTMS from nothing to hundreds of millions in just a few years, "shun" hardly seems like the correct descriptor for consumer reactions to the iTMS.