I was more excited that Sky were test broadcasting F1 in 3D a few years back, never happened, are any football matches broadcast in 3D anymore, in fact, not sure even if Sky's 3D channel is running anymore.
What I'm getting at is all this HDR rush for broadcasters may fall by the wayside, new broadcast tech wows people in the short term, they then just become nonplussed about it. When watching TV broadcasts in 4K, I don't sit there thinking this is unbelievable, I'll never go back to watching 1080 ever again. But, when you do watch a HD program you don't sit there think, this is so terrible, you hardly notice if you are honest.
On another note, not sure what HDR will really add to football or most sport. The lighting for clarity is fairly limited in the contrast range. As in 4K Rec709 is perfect for most sports. Unless they are wanting to start light football pitches in such a way you have greater contrast, put all the corners in pitch black for instance 😀