Haven't they just opened up the people holding on to BBM on their BlackBerry hardware up to leaving and using an Android or iPhone in future?
No Windows phone love either?
"Why are we doing this now? It's a statement of confidence."
"BB10 is so strong that we are confident that BBM can become an independent messaging solution."
From the Verge's livestream:
Basically they're saying these new BlackBerries don't need BBM to sell them. An interesting move. It kind of makes sense seeing as a lot of people are clinging onto legacy devices purely for BBM. I guess they're trying to get rid of the image that BBM is the only thing they have going for them while also expanding the brand across the major platforms.
It'd be nice to have it on Windows Phone but you can't fault them for going for the major platforms first.