Beats By Dre Chief Marketing Officer Omar Johnson Leaving Company Next Month

Discussion in 'iOS Blog Discussion' started by MacRumors, Oct 5, 2016.

  1. MacRumors macrumors bot

    MacRumors

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    One of the instrumental executives who oversaw the rise of Beats By Dre as a brand, chief marketing officer Omar Johnson, has announced that he is leaving the company on November 1 (via Fast Company).

    Johnson didn't give a specific reason as to why he is leaving the company, but his departure date will mark six years since he came onboard in 2010.

    Back then he was vice president of marketing before being named CMO in 2012, two years before Apple would come in and acquire the brand for $3 billion.

    Working with the ad agency R/GA, Johnson helped craft some of the most well-known Beats By Dre advertisements, fueling its "transition from a curiosity to a constant presence in pop culture."

    An example of one of the ads Johnson helped create


    Although his departure from the company wasn't explained, Beats co-founder and current Apple Music executive Jimmy Iovine commented on the announcement, describing Johnson as "one of the most talented marketing executives" he's ever met and an instrumental factor in what Beats By Dre eventually became.
    After Johnson leaves, his former "right-hand man" Jason White will become executive vice president of marketing at Beats. Before he's gone for good, Johnson is said to focus on putting the finishing touches on two new global brand campaigns that will be debuting soon.

    Article Link: Beats By Dre Chief Marketing Officer Omar Johnson Leaving Company Next Month
     
  2. Nr123*123 macrumors 6502

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    #2
    No doubt that Beats by Dre is a great brand, but it's position within Apple remains a mystery.

    If they wanted help with Apple Music licencing they could have just employed Jimmy Iovine and Dr Dre on a collaboration basis.
     
  3. WiiDSmoker macrumors 65816

    WiiDSmoker

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    Probably finally tried the product and realized how horrible they are
     
  4. anthorumor macrumors 6502a

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    #4
    What product? Certainly it can't be a MacBook Pro, because they don't seem to exist anymore.
     
  5. djcerla macrumors 68000

    djcerla

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    #5
    the Beats Powerbeats 2 have been one of the best tech purchases in my life.
     
  6. Aluminum213 macrumors 68040

    Aluminum213

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    #6
    With this level of ingenious hilarity, you should write for Hollywood

    Don't let anyone tell you otherwise
     
  7. kmm1482 macrumors newbie

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    #7
    I worked on the commercial featured in the article! :)
     
  8. smacrumon macrumors 68030

    smacrumon

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    #8
    Interested to know where he is moving next.
     
  9. ILuvEggplant Suspended

    ILuvEggplant

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    #9
    I wish him luck.

    So does that leave one other black person working at Apple?!
     
  10. RowellE macrumors regular

    RowellE

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    I thought that was Jason Derulo for a second!
     
  11. 2457282 Suspended

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  12. MH01 Suspended

    MH01

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    #12
    He did a great job, cause the early beats products were utter garbage and still sold. Kudos to him and his team
     
  13. Mac 128 macrumors 603

    Mac 128

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    #13
    Nah, he just has no idea how to market a Lightning headphone. ;-)
     
  14. dmylrea macrumors 68030

    dmylrea

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    #14
    Yes, and not female. That should give you something to comment on. :rolleyes:
     
  15. ILuvEggplant Suspended

    ILuvEggplant

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    #15
    you must be great at parties.
     
  16. v0lume4 macrumors 68000

    v0lume4

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    #16
    Yep. Of Apple'a 115,000 employees, only one of them is black.
     
  17. miknos Suspended

    miknos

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    #17
    Apple is going to hire another black. They're increasing the quota every year.

    NBA should do something too. Too many blacks there.
     
  18. FellaMeLad macrumors regular

    FellaMeLad

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    #18
    Yeah - cos all black people look alike, right? :rolleyes:

    He looks nothing like Jason Derulo
     
  19. Benjamin Frost Suspended

    Benjamin Frost

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    #19
    Really? I thought I saw more than one black shop-floorer at my Apple shop the other day. But perhaps you mean non-retail.

    At any rate, his not giving a reason for leaving leaves a mystery in the air.
     
  20. dmylrea macrumors 68030

    dmylrea

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    #20
    Actually I am...I go without an agenda.
    --- Post Merged, Oct 5, 2016 ---
    Actually, being completely unbiased because I don't know who either men are or what they look like, but looking at Google images, I could see how someone would say their looks could be mistaken.
     

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19 October 5, 2016