Toggle sidebar Toggle sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Beats' Latest Ad Campaign Features Baseball Superstar Shohei Ohtani

MacRumors

MacRumors

macrumors bot
Original poster


Apple's Beats brand is no stranger to collaborations with big-name celebrities on marketing campaigns, and the brand's latest effort involves Los Angeles Dodgers superstar Shohei Ohtani.

beats-shohei-ohtani.jpg

The new campaign created in collaboration with photographer Daniel Sannwald features a massively oversized Ohtani sporting Beats products in various Los Angeles settings.
Against iconic LA backdrops, each image amplifies Ohtani's scale—not just physically, but metaphorically. He becomes an elevated figure of pride, strength, and aspiration. Through dramatic scale and surreal energy, the campaign transforms LA into Ohtani's playground—a cityscape where sport and culture intersect.

Beats' choice to pair its most iconic products with Ohtani in this visual story was deliberate. As an LA-born brand rooted in sports, music, and entertainment, Beats shares both its home and its spirit with Ohtani—a journey defined by ambition, performance, and unmistakable boldness.
Click to expand...

In the images, Ohtani wears several of the latest Beats products, including Beats Studio Pro, Powerbeats Pro 2, and Powerbeats Fit.
"Los Angeles is a city of energy, culture, and ambition," says Shohei Ohtani. "Wearing Beats and seeing myself rise above the skyline feels symbolic of the connection I have with this city and our fans. We rise high together."
Click to expand...
Ohtani has won four Major League Baseball MVP awards in Los Angeles, including two American League awards with the Los Angeles Angels in 2021 and 2023 and two National League awards with the Los Angeles Dodgers in 2024 and again in 2025 as the Dodgers won back-to-back World Series titles.

Article Link: Beats' Latest Ad Campaign Features Baseball Superstar Shohei Ohtani
 
Article Link
https://www.macrumors.com/2026/01/15/beats-shohei-ohtani-campaign/
Last edited:
hektor6tygr said:
Is it AI or just composite images? I haven't had a chance to look closely but it seems like a normal editing job to me.
Click to expand...

It has the telltale signs of generated imagery with the overly smooth and shiny skintones, dead eyes, uncannily distorted text (like on the hollywood sign), and the generally plasticky look of everything.

I think Shohei was a real photo, heavily edited and airbrushed, and then composited over an AI generated background/landscape.

Really ****ing sad and shameful that Apple is doing this, the company once seen as like the best of the best in ad creative and they always do stuff as practical as possible
 
  • Like
  • Love
  • Haha
Reactions: Sikh, apple contributor, Saturn007 and 5 others
poematik13 said:
It has the telltale signs of generated imagery with the overly smooth and shiny skintones, dead eyes, uncannily distorted text (like on the hollywood sign), and the generally plasticky look of everything.

I think Shohei was a real photo, heavily edited and airbrushed, and then composited over an AI generated background/landscape.

Really ****ing sad and shameful that Apple is doing this, the company once seen as like the best of the best in ad creative and they always do stuff as practical as possible
Click to expand...
Yeah, Shohei is just airbrushed like most of his ads, but I can't see the "distortion" on the hollywood sign. the supports behind the "T" look wonky, but that still could be just a bad compositing job. The letters look way better than what most AI gen images give out.
 
  • Like
Reactions: Jumpthesnark
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back