Toggle sidebar Toggle sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Beats Launches Travis Scott Partnership Featuring New 'DARE TO DREAM' Ad Campaign

MacRumors

MacRumors

macrumors bot
Original poster


Apple's Beats brand is launching a new celebrity ad campaign today featuring rapper Travis Scott and entitled "DARE TO DREAM." The campaign is inspired by a 2011 tweet from Scott when he was just starting his career, in which he claimed, "One day Travis Scott will be somebody."


The campaign short film is a "testament to how belief in oneself can manifest into reality" and features a re-creation of his actual childhood bedroom and an appearance by his real mother, Wanda Webster.

The film depicts a young Scott working on music projects using his iMac and the original Beats Studio headphones, with the scene transforming from his bedroom to a dream of sold-out shows on his just-completed "Circus Maximus" tour spanning multiple legs over the past two years.

beats-travis-scott-be-somebody.jpg

The dream is short-lived, however, with his mother calling him back to reality and sending him off to school. Inspired by the dream, Scott composes his prophetic tweet, and on his way out of the house he discovers a pair of Powerbeats Fit in his pocket, a symbol linking past and present.

While the partnership with Scott is currently focused on the campaign film, Beats Chief Marketing Officer Chris Thorne hints that we can expect to see more in the future.
“This campaign captures something deeply personal — the belief that greatness starts with a single idea and the courage to chase it,” said Chris Thorne, Beats CMO. “It’s the same belief that connects Beats and Travis — and this is only the beginning of what we’ll build together.”
Click to expand...
Whether this means we'll see any product partnerships between Beats and Scott down the road remains to be seen.

Article Link: Beats Launches Travis Scott Partnership Featuring New 'DARE TO DREAM' Ad Campaign
 
Article Link
https://www.macrumors.com/2025/12/19/beats-travis-scott-campaign/
  • Angry
Reactions: iLuddite and decypher44
Velin said:
Didn't a number of adults and children die at one of his concerts, with hundreds more injured, notwithstanding repeated security and production staff warnings that were ignored?
Click to expand...

He also did some weird 'singing' when a dude was being taken away on a stretcher while ostensibly not alive.
...Strange symbology of a set as well.

Evil. (as always have to preface IMO)

Shame on Tim Cook and Apple for partnering with this music industry plant filth.


Sociopathic response to the tragedy:

low vibration garbage pumping out for 7 hours at Astroworld 2021:

1766181319405.png


1766181331995.png

1766181408420.png
 
Last edited:
  • Like
  • Love
Reactions: elrojo69, brandon8419, Apple247 and 17 others
TapDatApp said:
They largely have though. The general public is very over it and he continues to see major commercial success. I am not a fan, but Apple is certainly not out of touch with this one, unfortunately.
Click to expand...
Unfortunately the general public has the attention span and memory of a goldfish, due to constant bombardment of news. It’s hard to keep track of the garbage sometimes. Even when you do, something else that’s worse happens and people like this guy get swept under the rug.
 
  • Like
Reactions: Apple247, bigandtasty, Huck and 4 others
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back