That was also the old B&W P5. And the new stuff is still mediocre. I tried the Beats Studio against the new B&W P5 S2 which I purchased a week ago, and found the beats to be terrible compared to the B&W.
They are not deserving of the price they are given, period. The feel of the headphones was cheap, plastic, making the price all the more unjustified. They are also heavy on the head and ridiculously massive in size.
When listening to music I found the following the Beats to be seriously bass heavy and lacking so much detail for a pair of studio headphones it was very surprising. I don't remember everything I listened to as I wasn't preparing a review, but there was a mix of Deadmau5, Ed Sheeran was in there somewhere, plus some also piano pieces from Mozart for good measure.
The P5 S2's on the other hand felt natural, incredibly detailed and with a very controlled bass. It was actually quite heavy in some tunes but nothing like the beats. I felt my head shook with those and it wasn't pleasant.
The middle one's I tried were the Sennheiser HD-598. I found them too claustrophobic and too flat, but they were way better than the beats.
Then there's build quality. Just put the beats next to the B&W's. Need I say more?
I know we all have a different ear, but beats really are not the audiophile's choice. If you mention them at an audio-specialist store, you wouldn't be taken seriously...