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It's possible they want to send a message to non-iPhone users that Beats will not be abandoning the analogue jack completely. They don't want that market to dry up.
Or they dont want everyone unable to afford wireless stuff abandon the brand, and then lose market share.
 
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And when other manufacturers start moving to just using a USB-C connector. Will you feel the same?

Then I'll be pissed off by the fact that we are stuck with some stupid lighting port when USB-C camp can connect theirs to any modern computer. Lighting port should have been replaced with USB-C. That would have been "courage".
 
They also released Solo3 (their most important product) without Lightning charging. Micro-USB is quite possibly the most annoying connector/port combo that exists on modern technology. I hate it. And yet BeatsX get Lightning and Pill+ gets Lightning. Including Lightning would have also reduced the ports on Solo3 down to one. With two cables in the box—Lightning to Lightning and Lightning to USB.

The USB group need to produce a connector [USBx] that's as small or smaller than Lighting with more features so Apple can employ that and the whole industry can get behind a single port/connector for a total wired standard. Then all we'd need to a convergence of USB and Wifi and we'd have a single standard for wired and a single standard for wireless. That would be heaven.
 
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The headphones are targeted towards DJs and other computer uses that do not use Lightning. Apple is pushing for companies to go bluetooth, not lightning. Bluetooth is the future.

And yet refuses to implement apt-x into iOS.

They also don't allow other parties to use the nfc chip to connect headphones - but I guess that makes their airpods that much better...
 
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...not courageous enough.

EDIT: everyone else made the same comment. This quote is going to become Schillers new "can't innovate, my ass"
 
But they are not necessarily iPhone users. In fact I'd bet that over half use android.

You might lose that bet seeing the iPhone is a pop icon. You will be hard pressed to find a tv show or movie that doesn't have an iPhone being used by one of the main characters
 
And when other manufacturers start moving to just using a USB-C connector. Will you feel the same?
If you can't charge your phone while listening to musics, then yes.

When someone have made it possible to charge your phone while listening to musics while using USB Type-C, then that might be enough to go ahead and move over to that.

But i still don't like the idea to move to something else just for the sake of moving. When i'm gonna go from the 3.5mm minijack, then i want to move over to something that is BETTER and not only just new.
 
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Is this aimed at hipsters who want an old school 3.5mm plug experience?
Lol, "old school". It has been a no-brainier standard serving most people quite well, kind of like the automobile steering wheel. That is until Apple decided to declare it "old school."
 
Meanwhile in Cupertino:
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I would have thought they might consider releasing the same models with one having a traditional jack and another with the Lightning jack...
 
I would have thought they might consider releasing the same models with one having a traditional jack and another with the Lightning jack...

The most confounding part is that this 3.5mm cable is FIXED and not detachable. If it were detachable I'd say this all fits fine with the plan ... But this is just head scratching.

And where is the 3.5mm (source) to Lightning (headphone) adaptor?

I kept shaking my head during the keynote, then went online to check things out. No way to use your new Lightning headphones with your old Apple gear like iPods and Macs, or anything else, all but guaranteeing that a customer needs to carry two sets of headphones with them!

They're bundling Lightning headphones AND a 3.5mm adapter, so why not just bundle the old 3.5mm headphones with the 3.5mm adapter? At least that way a customer only needs one set of headphones, and an adapter to use them with the iPhone. I guess existing iPhone customers can just use their old earbuds with the new adapter which just seems to defeat the purpose.

I'm all for lightning headphones, but this seems like a half-baked roll-out. I hope to see Lightning ports added to the Macs at an event in October, but even then, it doesn't address legacy Macs. And where are the adapters? Heck I would take a Lightning to USB-C adapter even, but they would also need USB-A. So why not just a much simpler and cheaper 3.5mm adapter with an analogue passthrough chip, which could be used on all current Apple products?

Seriously where's the support for this transition?
 
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Headphones are old technology. They use magnets, a technology that is many billions of years old. They need to find the courage (Put'em up! Put 'em upp!!) to get everyone to have psychic implants that fire impulses directly into the brain on a sub-reality dimension, instead of using such ancient technology as magnets and 'electricity' (SO passé!).

3.5mm jacks are fine at carrying an analogue audio signal though, so I'd keep them for now.
 
Headphones are old technology. They use magnets, a technology that is many billions of years old. They need to find the courage (Put'em up! Put 'em upp!!) to get everyone to have psychic implants that fire impulses directly into the brain on a sub-reality dimension, instead of using such ancient technology as magnets and 'electricity' (SO passé!).

3.5mm jacks are fine at carrying an analogue audio signal though, so I'd keep them for now.
Well you know, the new campus may look like a spaceship for a reason. Alien abduction experiments, perhaps? Tim keeps hinting at all the great things "in the pipeline." They could be working on this. ;)
 
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I noticed something interesting about them, they are cheaper here in Europe than they are in US (99 eur vs 130 dollars)o_O Unlike other Apple products, which cost quite some more here. It makes you think how much are they really worth, because Apple usually likes to charge extra for everything else in EU... Those new wireless Beats they released are also priced more reasonably (149$=149€, 299$=299€). I wish iPhones would be priced the same way :rolleyes:
 
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