Beats Solo3 Wireless Headphones Debuting New Colors Exclusively at Target and John Lewis [Update]

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According to a tip that we received early this morning, as well as information gathered from European product listing sites, a few new colors are being introduced to the Beats Solo3 Wireless Headphone line exclusively at Target in the United States and John Lewis in the United Kingdom: Break Blue, Asphalt Gray, Brick Red, and Turf Green.

At retailers like Apple, Beats Solo3 Wireless Headphones are currently sold in eight colors online and in stores, including Black, Gloss Black, Gloss White, Silver, Gold, Rose Gold, Ultra Violet, and PRODUCT(RED).

Two of the new colors for Beats Solo3 Wireless Headphones


The new colors come in the form of a "Neighborhood Collection," and in the United States will be placed in the menswear department of Target retail stores among various new and upcoming clothing brands, not in the electronics department. Our tipster didn't specifically reference colors other than a red option, but the accompanying picture (above) appears to confirm new colors related to blue and green versions of the headphones.

According to matching part numbers, Beats is launching the same line of new colors for Beats Solo3 Wireless Headphones as a John Lewis-exclusive "Neighbourhood Collection" in Europe. More images of those colors can be found on the company's website here, providing clearer glimpses at what customers can likely expect from the new colors in the United States as well.

New Beats Solo3 Wireless colors via John Lewis


Earlier in 2017, Target revealed a major overhaul coming this October to one of its stores located near Houston, which will then spread to 40 additional stores the same month and 500 stores by 2019. The next-generation retail elements include "cross-merchandise product presentations" and displays that "engage guests with compelling products in unexpected places."

Because of this, a Target-exclusive line of Beats headphones located in the menswear section could fall in line with the company's new store layout and cross-promotion initiatives. Otherwise, it's unclear whether or not customers will be able to purchase the Neighborhood Collection of Beats Solo3 Wireless Headphones on Target.com, but they're believed to still cost $299.

(Thanks, J!)

Update: A separate tipster has mentioned that the new colors for the Beats Solo3 Wireless Headphones will also be available in Apple retail stores, with stock already arriving as of yesterday, August 24.

Article Link: Beats Solo3 Wireless Headphones Debuting New Colors Exclusively at Target and John Lewis [Update]
 

justperry

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Aug 10, 2007
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I'm a rolling stone.
What's the purpose of having stupid/double colour names like Asphalt Gray/Break Blue/Turf Green/... when there's just one single beats solo in either grey/green/red/blue....:rolleyes:
 

69Mustang

macrumors 604
Jan 7, 2014
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In between a rock and a hard place
What's the purpose of having stupid/double colour names like Asphalt Gray/Break Blue/Turf Green/... when there's just one single beats solo in either grey/green/red/blue....:rolleyes:
Primarily marketing. Secondarily, colors aren't static. They come in different shades, tints, and tones.
[doublepost=1503671814][/doublepost]
Why these when Sennheiser, Audio Technica and AKG exist in the world to give accurate non bass heavy sound?

Style over substance.

No AptX either I'll bet....
Target and John Lewis are trying to sell product. They're retailers. They don't care about the heaviness of the bass. They care about what moves off the shelves. I think it's fair to say, based on sales, the buying public generally doesn't care either. People buy what they want, and a lot of them want Beats.
 

orbital~debris

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Mar 3, 2004
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What's the purpose of having stupid/double colour names like Asphalt Gray/Break Blue/Turf Green/... when there's just one single beats solo in either grey/green/red/blue....:rolleyes:
It's a descriptor, and nicer sounding to some people. It's common in the fashion industry (and interiors), and can have a more pleasing sound that may better attract potential customers' attention.

Given that much personal technology now straddles the electronics & fashion sectors, I should think type of naming will become even more common.

(Also, Apple did this too, way back. iMac colours names weren't 'orange', 'purple' etc., iBook SE came in 'Key Lime', 'Graphite' and 'Indigo'.)
 
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Zirel

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Jul 24, 2015
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Believe me when I say “the next iPhone won’t have an headphone jack!”

It’s all Bluetooth now!!!
 

Delgibbons

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Dec 14, 2016
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Primarily marketing. Secondarily, colors aren't static. They come in different shades, tints, and tones.
[doublepost=1503671814][/doublepost]
Target and John Lewis are trying to sell product. They're retailers. They don't care about the heaviness of the bass. They care about what moves off the shelves. I think it's fair to say, based on sales, the buying public generally doesn't care either. People buy what they want, and a lot of them want Beats.
Oh no doubt. A fool and his money are easily parted ;)
 

Nunyabinez

macrumors 68000
Apr 27, 2010
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Why these when Sennheiser, Audio Technica and AKG exist in the world to give accurate non bass heavy sound?

Style over substance.

No AptX either I'll bet....
Are you trying to mix on headphones, or looking to enjoy loud music?

I don't get the fascination with accurate consumer audio products.

I used to be an audio engineer and I mixed on Yamaha NS-10s because they are flat, but I wouldn't have them in my living room because they sound like sh*t. They just don't add any color to the sound.

But when I want to listen, I want something that is exciting. And lots of bass sounds really go to me.
[doublepost=1503682398][/doublepost]
Oh no doubt. A fool and his money are easily parted ;)
The cognitive dissonance is powerful on MR.

It's makes me laugh to hear Mac owners using the very same lines that PC snobs have used to criticize Mac people for paying tomorrow's prices for yesterday's technology.

The same people who defend the Apple "experience" and say "it's not about quoting specs" turn around and say it's "style over substance" when it comes to Beats.
 

Zirel

Suspended
Jul 24, 2015
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No AptX either I'll bet....
Amen!

AptX is proprietary to Qualcomm.

Why would Apple want to support that technology and be dependent on Qualcomm?

AAC has more quality, and is a common format from the same guys that bought you MP4, and is used in everything, from digital TV, to BluRay, to YouTube, to iTunes, etc. can stream directly from Apple servers to your headphones without recompression!
 

WRChris

macrumors 6502a
Aug 17, 2016
656
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I love my studio wireless. Is there a reason they haven't been updated with the w1?

I'd buy a new pair in a heartbeat. Give me lightning charging this next go round and I'll be even happier.

Do the new solo3's support lightning charging instead of micro USB?
 
Last edited:

B4U

macrumors 68030
Oct 11, 2012
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Believe me when I say “the next iPhone won’t have an headphone jack!”

It’s all Bluetooth now!!!
And gaming experience will continue to suffer due to audio lag.:(
[doublepost=1503710035][/doublepost]
Are you trying to mix on headphones, or looking to enjoy loud music?

I don't get the fascination with accurate consumer audio products.

I used to be an audio engineer and I mixed on Yamaha NS-10s because they are flat, but I wouldn't have them in my living room because they sound like sh*t. They just don't add any color to the sound.

But when I want to listen, I want something that is exciting. And lots of bass sounds really go to me.

My question would be, what about listening to classical? Is bass still that important?
 

CyberBob859

macrumors 6502
Jun 13, 2007
498
201
"The new colors come in the form of a "Neighborhood Collection," and in the United States will be placed in the menswear department of Target retail stores among various new and upcoming clothing brands, not in the electronics department."

Huh? So I guess they're not really consumer electronics now, but just an accessory like a belt. Heck, buy multiple colors, so you can coordinate your wardrobe.
 
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