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Apple's Beats brand is announcing a new collaboration today with EA SPORTS FC and star footballer Erling Haaland, which involves a new ad and multiple in-game Beats integrations for EA SPORTS FC 24.


The new ad featuring Haaland was built using EA's Frostbite game engine to remix scenes of Haaland from the recent Beats ad "The King & The Viking" featuring Haaland and NBA legend LeBron James.

Under the new partnership, users who play EA SPORTS FC 24 by November 1 will receive Founder status in the game with access to exclusive in-game rewards such as a permanent Erling Haaland item in Ultimate Team mode and custom digital Beats Studio Pro in a Haaland-inspired Viking theme.

beats-ea-sports-fc-ambassador.jpg

And coming in December, FC 24 Player Career mode will add the ability for users to purchase additional virtual Beats headphones from their in-game salaries to earn Personality Points that enhance their on-field performance. As players advance through the mode, they'll be able to become Beats Ambassadors for additional salary and other benefits, while Manager Career mode will allow users to outfit their teams with Beats-inspired kits.

Article Link: Beats Teams Up With EA SPORTS FC for New Ad Campaign and Exclusive Game Benefits
 

Fuzzball84

macrumors 68020
Apr 19, 2015
2,146
4,885
They release a new Fifa, or now FC every year…

It’s about time they sold the game and then just charged for an update for teams and general game improvements.

I’d appreciate that more than some lame product tie ins like this. A beautiful game that gets uglier every year.
 
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Pakaku

macrumors 68040
Aug 29, 2009
3,150
4,470
Why am I not surprised Beats is teaming up with one of the worst game companies out there

Though I will give them credit for being pretty much one of the closest game-related things Apple has ever done, even if they're hiding behind their non-Apple IP in order to do so (don't be scared of video games, Apple)
 

oofio2461

macrumors 6502
Sep 20, 2021
431
1,847
 Full Moon
Why am I not surprised Beats is teaming up with one of the worst game companies out there

Though I will give them credit for being pretty much one of the closest game-related things Apple has ever done, even if they're hiding behind their non-Apple IP in order to do so (don't be scared of video games, Apple)
I'm pretty sure that Ted Lasso did a collab with Fifa 23, and it was ok.
 
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coolfactor

macrumors 604
Jul 29, 2002
7,131
9,886
Vancouver, BC
Lots of respect for the players, but I'm trying to figure out how a player walking into a game field has any relevance to headphones?

What is happening with marketing these days? They are just throwing mud against the wall...
 
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