And I'm loving it. From the first day my Apple Watch was on my wrist I shut off all sounds on my Watch and my iPhone and have been getting notifications exclusively via haptic taps. From the first day it felt natural, like I would never go back to doing it any other way. The Watch has so subtly blended into my daily life it feels weird when I'm not wearing it, which is pretty much never. I put it on when I wake up and prolong taking it off until the last few minutes before bed at night. It really is a very personal device. I feel like it's more technology for the purpose of less technological interference. My iPhone battery life has increased tremendously because it's used much less. Before, when I checked for notifications I would be tempted to browse the web and check facebook at the same time. No more of that now since for the most part I find myself using my MacBook Air a lot more now for those activities when it's around and my iPhone for mostly just calls, emails, and long texts that would be annoying to verbally type out on the Watch. It's shifted the way I use my technology for the better.