- Apr 12, 2001
Wired offers an detailed history behind the create of the ROKR iTunes phone and the dynamics between Apple, Motorola and the cellular phone companies.
The article describes the creation of the ROKR being at odds between the interests of Motorola, Apple and the cellular phone companies... all struggling for the larger piece of the pie.When Jobs and Ed Zander, CEO of Motorola, announced 15 months ago that the two companies were going to partner on a new phone, people imagined a hybrid of two of the coolest products in existence: Apple's iPod and Moto's RAZR. For months the new gizmo glimmered mirage-like on gadget sites - ever promised, never delivered. When it finally did show up, it bore the unmistakable hump of a committee camel.
While this was happening in the U.S., Wired reports that a new wave of music phones and services have already been in place internationally, and these services will start making their way into the U.S. Also mentioned is Apple's refusal to broadly license their copy-protection format ("Fairplay") to all comers. Motorola is the only 3rd party company that has had access to Fairplay, thus allowing their product to play purchased iTunes music.