So I picked this up today for the sole purpose of being able to control a standing floor lamp from my iPhone. Works completely as advertised and setup was a breeze. The app is clean and quick. The outlet itself is unobtrusive and simple. I'm sure the future generations will get smaller and slimmer, but this was an excellent start. For any couch potatoes out there that simply can't be bothered to get out of bed/chair to turn to control lighting, this is for you. For $50 per outlet, wish it would have come with two. Hope one day this will have Siri integration to really take it to the next level. Dank.