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Original poster
Apr 12, 2001
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Bellabeat, a company focused on creating technology products designed for women, is today ready to launch its first wearable, the Leaf activity tracker. First announced last year, the Leaf is an activity tracker that looks more like a stylish piece of jewelry than a standard activity tracker from a company like Jawbone, Nike, or Fitbit.

The Bellabeat Leaf is, as the name suggests, a leaf-shaped activity-tracking wearable that can be positioned as a clip, necklace, or bracelet. Depending on where it's worn, it's advertised as being able to track metrics like activity level, sleep quality, stress level, and ovulation.

leafactivitytrackernecklace.jpg
Described as a wearable "you'll actually want to wear," the standard leaf is made from a light maple-colored wood and accentuated with a steel leaf plate that's available in five designs. Bellabeat is also introducing a new limited edition gold version that's made from a dark marshwood and accompanied by a gold-plated leaf, plus the company is selling a range of bracelet and necklace accessories to pair with the Leaf.

limitededitionleaf.jpg
The Leaf is designed to be worn all day, tracking activity, sleep, and stress. It works in conjunction with an upcoming Leaf app, which is able to track information on menstrual cycles to provide a complete picture of health. Leaf will also deliver vibration-based notifications on activity level throughout the day.


bellabeatapp.jpg
Receive real-time feedback in the form of slight vibrations, notifying you to increase or decrease your activity and reminding you about other aspects of your health, such as getting more sleep. The LEAF app even helps to monitor your monthly menstrual cycle by tracking expected days and providing information based on your activity, sleep and stress levels.

As you continue to use the LEAF, it becomes smarter by learning your personal habits and tailors feedback accordingly. The LEAF is truly unique in that it allows you to cross reference your cycle with trends in your daily activity, all easily viewable in your app.
Tracking activity and sleep is a function included in most smart wearables, but stress detection is relatively unique. When worn as a pendant or a brooch near the chest, the Leaf monitors breathing and uses that along with user-provided information as a metric to determine stress levels.

leafbraceletpendant.jpg
The Leaf ships with a necklace chain, but it can also be added to existing jewelery and paired with the aforementioned accessories Bellabeat plans to offer. It includes a standard watch battery, so there is no need to charge it on a daily basis, but the battery will need to be replaced after approximately six months.

Bellabeat previously accepted pre-orders for the standard edition of the Leaf, but those quickly sold out. Today's sales of the Leaf and the Limited Edition Leaf mark the official launch of the Leaf, which will begin shipping out to customers on June 15.

The Leaf and the Limited Edition Leaf can be purchased from the Bellabeat website beginning today. The standard Leaf is available for $119, while the limited Edition Leaf is available for $250.

Article Link: Bellabeat Officially Launches Stress-Measuring 'Leaf' Activity Tracker
 

2457282

Suspended
Dec 6, 2012
3,327
3,015
I love my Apple watch, but certainly would love it be able to measure my sleep and breathing. This product therefore seems like an nice add-on, but only for women. As an add-on to the watch maybe they will integrate with the health app.
 

bunnicula

macrumors 68040
Jul 23, 2008
3,807
813
Looks a bit chunky. I'm questioning how something that'll move around like that could measure breathing OR sleep.

I don't even want to know where you have to wear that thing to get it to track ovulation. ;)
 

CFreymarc

Suspended
Sep 4, 2009
3,969
1,149
Was wondering where this is was going. Saw a business plan for an "organically style wearable" that had very similar feathers like this. The guys running these companies don't get wearables. You do not make an item that is intended for 24/7 wear. Fashion is fickle and inconsistent.

What's more important is the data collected and not the hardware. IMO, part of getting wearables right is one to use multiple devices collecting data to track health and fitness. Even then you do no assume you are monitoring 24/7. Work on pattern modeling of inconsistent data and then send reports that are helpful instead of defining and explotive.

Time to revise one older business plan laying around here.

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That'll double as a sinker for all the anglers out there.

When firmware updates are abandoned, that is about it.
 

flur

macrumors 68020
Nov 12, 2012
2,367
1,153
The guys running these companies don't get wearables. You do not make an item that is intended for 24/7 wear. Fashion is fickle and inconsistent.

Um. Of course you make the item for 24/7 wear. That's kind of the point - wear it all the time and get info on yourself ALL THE TIME.

The issue I see with this one is that it's not waterproof, so you can't wear it in the shower.
 

beanbaguk

macrumors 65816
Mar 19, 2014
1,130
1,925
Europe
I don't need to. Apple is very closely monitoring Apple Watch usages.

It's so popular that one month after launch, I've still yet to see an Apple Watch in the flesh!

I still think it's an ugly device but I understand why others would think the opposite. However saying that, it's not at all feminine and this device at least strives to add some delicateness and femininity to a wearable device. My other half is very interested in this product and I would be keen to buy one for her.
 

AngerDanger

Graphics
Staff member
Dec 9, 2008
5,426
28,822
2015 will see a huge spike in the occurrences of the phrase "nice… uh, Leaf".
 
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