What would you consider a good way for Apple to have removed the headphone jack?
The removal of the headphone jack is inevitable in a device of this size, but currently it is a universal standard. While its removal won't affect all of Apples customers, it will affect many of them. Add to that it is not just used for listening to music over headphones, and it provides audio support for popular apps that use the Lightning jack.
If I had been working for years to remove such a widely used interface, I would hope that I would have had a few more ducks in a row, and been able to answer my critics with more than "it's old" and "courage".
But let's focus on the most immediate problems:
Apple's most compelling rationale for removing the headphone jack is that wireless is the future, and they're setting a course for that future. yet they deliver a wired EarPod in the box, as well as an adapter. OK we all understand that's a cost saving measure, but the wired Lightning headphones can't be used with anything else, besides newer iOS devices, including Macs. So where's the adapter to allow a customer to use those new Lightning headphones on anything else?
Apple went out of their way to work closely with Belkin to make sure an adapter was in place to charge and listen at the same time following the launch, so why not an adapter to make sure a customer could use the Lightning headphones on something other than the iPhone 7? And Apple made sure the Belkin adapter would be there, clearly acknowledging a substantial need, so why not a better solution -- like the one they already incorporate into their external battery case -- a pass-through as part of the included Lightning cable? And to add insult to injury, the Belkin adapter won't even be available until sometime in October, at the earliest.
And speaking of delays, In order to take advantage of Apples wireless future, headphones with the W1 chip are essential. Currently there's only one large, over-th-ear pair available through Beats. The other in-ear buds, including Apple's flagship AirPods, won't be available for a while, with the AirPods not available until "Late October". At a minimum why weren't the AirPods available on launch day? If customers don't want heavy over-the-ear headphones, their only option is to buy a standard BT headphone, which makes the wireless experience not much better than it has been for years.
So, for at least a month-and-a-half, any customer who buys the iPhone 7 and uses headphones, is pretty much relegated to using their old headphones with the free adapter for maximum convenience and quality. And that's a fail, since it does nothing toward encouraging the customer to embrace the new technologies Apple says they removed the headphone to push in the first place, undermining their whole narrative. Even those customers who were open to this change are going to have to wait, getting used to using what they've always used at the cost of slightly more inconvenience, and that's a serious loss of momentum, which may ultimately affect sales.
So what Apple did was remove technology, and replaced it with something that isn't ready, doesn't necessarily offer any major improvements over what we had, and doesn't address all of the functionality of the thing it's replacing. And the sad part is that most of that was unnecessary.
And that's before we've even discussed audio quality issues between wired and wireless, which Apple did little to address in their keynote.
And those are just the major points. There's plenty of lesser uses Apple hasn't addressed, like splitting a Lightning signal between two sets of headphones, or pairing two sets of wireless headphones to one device to share audio.
Now I fully expect many of these things will be addressed over time, but it just seems short sighted and ill-prepared to have none of the replacements necessary to successfully supplant the 3.5mm jack in place for the launch. Add to that Apples seemingly cavalier attitude vis-a-vis it's spokesman, Phil Schiller. Need to charge and listen at the same time? Simple buy a $50 dock that only allows the use of a 3.5mm output. So much for the future Apple was just talking about a day earlier.
Most of this will be lost on the headphone using customer until they've already gotten the phone in their hands and realize their normal routine has just gotten harder, especially once they realize there's no infrastructure in place to easily address their previous uses. Will this affect sales? Will it result in record returns? Probably not. But it will result in a worse customer experience, more resentment and criticism. And all of this could have been avoided, because Apple was in complete control of the hardware this time.