"The retailer initially offered an unactivated version of Apple's newest phone for a $100 premium -- something that caused outrage and confusion."
https://www.cnet.com/news/best-buy-gives-up-drops-pricier-apple-iphone-x-models/
https://www.cnet.com/news/best-buy-gives-up-drops-pricier-apple-iphone-x-models/