There is obviously confusion on BB's part where some stores are not honoring the stated policy and making the mistake of doing both.
It's nice in some ways to have the $150 from BB though since it can be used for more than just iTunes. You can still buy $50 or so in ITMS cards and use the rest for whatever you want.
I'm definitely disappointed because the store sales associates indeed told me the other day that the deal is for BOTH the price matched academic price plus their $150 Best Buy gift card to price match the App Store/Ipad deal from Apple.
I contacted Best Buy 800 number, told them what happened. They told to go buy it from Apple directly then.
I was so annoyed at that point that I then sent an e-mail directly to Apple Corporate and asked them how they can stand behind Best Buy as a Certified Reseller if this is what they do.