I recently picked up the new Vizio 48" 4k home theater display (E48U-D0) at Best Buy to use with my Apple TV and Xbox One. About a week later I noticed that Target had a very similar model (E48-D0) for about $120 less. Despite the minor differences between the models, Best Buy did the price match for me. Just saw it come through on my statement. Figured I'd pass it along if anyone else is in the market for a new TV/ display.