In our Sunday newspaper supplement today, Best Buy had the front page of their brochure advertising their iPhone roll-out. What caught my attention was the way Best Buy was attempting to pull people in. For instance, at my local mall, the Apple store is around the corner from Best Buy. So to draw in the customers, Best Buy is offering ... take a guess: a free case? A free charger? An iTunes gift card? Nope. Best Buy -- for a limited time -- is offering to help you set up your e-mail on the iPhone. I laughed when I saw that. I can see how in some cases users might have to enter specific POP or IMAP settings. But for many people, all they have to do is touch "Yahoo" or "Google" or "Hotmail" and in a few seconds they're all set up. The ad also says Best Buy will help you set up your iPhone -- but of course they have to! You can't take it out of the store without it being activated.