Well, I thought it was interesting that they were selling a lot of Apple watches. It's been said that they are a flop. I also wondered that at first Apple sold the watch as a fancy, exclusive accessory. Now they are selling them in BB. If that was the plan all along it is kind of cynical. Eventually, that will catch up to Apple.
Apple's position, as far as I can tell, is that they sell a high-end product to a discerning customer at a high-end price. They want to be the Mercedes of electronics. Apple is pretty much a cell phone company now. Sure they sell them at a high price. But they are still mass marketers. A lot of low income people buy the iPhone. They do it because they are cool and the price is wrapped into the monthly payments. So, in a way, Apple is not really working it's model.
People wonder if Apple will discontinue the MBA now that the MB is out. In that one BB it sure has. So that would indicate the MBA is on it's way out the door. Especially if Apple makes a larger MB too. Think of it. Is a store going to sell two varieties of the MB and also the two old versions of the MBA. I doubt it.