You know, I got the white S3, and people say the same thing about the soft keys. The soft keys have that glow as opposed to a solid look of the darker colors. But I actually prefer to have no light at all. I think it just looks more clean. I know very well that the back key is on the right, and the menu key is on the left. I've shared this with my friends, and now most of them actually like this as well. Consider it going that extra step for the most minimal look possible. If you like minimal that is. But even if you don't, give it a go at the store. See if you like the look of having no lights for the soft keys.