I just a 15 inch mac book pro and was thinking about getting an external monitor for my desk at home. At first I was set on getting the 27 inch Apple Led Cinema display. Then when I was looking at its competitors, I saw the dell ultra sharp u2711. They have a similar screen resolutions and each have pros and cons. The dell got slightly better reviews though. The dell has more ports but it is also slightly more expensive. I like the display because it looks so much better in my opinion and well, its apple. I would primarily use the screen for videos/movies, video chats, and just extra space for web browsing and iwork. In the future, I may look into photo editing and amateur photography as well as use programs such as Auto Cad and possibly work on flash developing. Which display would be better. And even if you think the Dell is better, would the apple display still work for my purposes? Money isn't really an issue.