I am excited to get the new phone like most enthusiast here. I'm going from a 128 6 Plus gold to the 7 plus 128 black. I like the jet by I predict many getting upset with how easy it may scratch. Even with this the 6 plus it is fast, good battery life (especially after deleting Facebook) and reliable. I am also jailbroken and ideally keep my phone this way for certain tweaks I really like. I will be giving it up for the new phone for a while unfortunately. I have had iPhones since the first release. I did switch, or rather, also use an Android for about a year swapping the sims back and forth but the refinement of the of iOS and the hardware in general is hard to deviate from. Not to mention integration with my MBP. Anyway, are is your most favorite feature(s) of the 7 or 7 plus? I think the camera and processor speed are mine. It's obviously not a huge upgrade from the 6 plus but from what have read / benchmarks for the new processors and most likely 3gb of ram should make this phone smoking fast. The new cameras / sensors are also really nice for a phone.