I think people miss the point with these posts. I own a macbook air, because not surprisingly I want to use mac OS, along with windows occasionally. Some people like to run windows (again no comments needed about how it's worse etc etc, I already own a MBP and MBA, I'm just saying some). I gave my mom a loaded 11.6 inch MBA for her birthday and christmas, and she really uses windows only, because all her foriegn language stuff works with windows, not mac OS. She wanted a super light, tiny laptop, and the MBA was the only one that really fit (looks great too). But these ultrabooks are made for people like that. Who would want to run windows in a tiny package.
For the "Looks Awful" I would never buy it over a macbook air people, really? It looks pretty similar to me, probably because it's close to a copy, and some people might have different color scheme tastes to you, otherwise we'd still be with the old ford model T mantra, and you could buy your car in any color you like, as long as it was black.
As for "that's a copy", heck even steve jobs said that it's ok to copy/steal other good ideas. The whole keyboard we like with the chiclet keys was done by sony before apple.
I also must be the oddest macbook air/pro user... I have the 2011s for each... but I have never turned on my keyboard backlight. I usually use my computers in rooms with lighting, and I like to save battery life, as I do feel the run time is lacking on my air. Backlit keyboards are not a make it or break it for everyone.
Lastly the whole VGA adapter included thing is very nice. I've had to buy VGA adapter for my iPad, and macbooks, because in a hospital/university setting, much of the hardware is built into the rooms that you need to run your presentations in. And that stuff is old sometimes, but the key is the minimum you can always count on is VGA, especially if there is a problem and ie the room changes and the equiptment changes there at the last minute. I actually applaud them for adding the adapter, along with being jealous that it has usb 3.0, as I still don't have a single thunderbolt device...
Anyways, there's probably no reason to rag on this laptop. If you think the MBA is better and looks nicer etc... you probably like me, already own one.