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Beyoncé and Jay-Z's Collaborative Album Launches on Apple Music After Two Days of Tidal Exclusivity

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Apr 12, 2001
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On Saturday, Beyoncé and Jay-Z launched a new collaborative album called "Everything is Love" exclusively to Tidal subscribers, the streaming service that Jay-Z owns. Just under two days later, Everything is Love has now launched on Apple Music, Spotify Premium, and Amazon Music Unlimited, making this a very short timed exclusive for Tidal (via Variety). In two weeks, the album will be available on Spotify's free tier.

In relation to Apple Music, The Carters have had a somewhat rocky relationship with Apple's streaming music service. Beyoncé's "Lemonade" album never launched on Apple Music and remains available for Apple customers only as a $17.99 paid download in iTunes. Although Jay-Z quietly removed many of his albums from Apple Music in April 2017, most eventually came back, and his own album "4:44" had one week of Tidal exclusivity before appearing on Apple Music last summer.


Tidal has had a rough couple of months as well, beginning with a report last December that claimed the company was facing money problems due to "stalled" user growth, and could run out of working capital in six months. Nearly six months later, Norwegian news site Dagens Næringsliv reported that Tidal was months behind on its royalty payments to record labels.

Furthermore, Tidal last month confirmed to its customers that it was investigating a "potential data breach" on the platform. The company said it had gone so far as to hire an "independent, third party cyber-security firm" to find out what happened. It's still unknown how widespread the potential breach was and what aspects of Tidal users' data might have been compromised. Tidal CEO Richard Sanders said that the company would share the results of the security firm's discoveries "once completed."

Amid the turmoil, Tidal exclusives have grown short or ended completely, as with Kanye West's latest album "ye," which launched on Apple Music, Spotify, and Tidal on the same day. In 2016, West launched "The Life of Pablo" as a Tidal exclusive, but eventually allowed the full album to stream on Apple Music and other services.

Years later, West reportedly sought to end Tidal's exclusivity rights over his new music and break from the service. West claimed he was owed "more than $3 million" because his album "resulted in 1.5 million new subscribers to Tidal, for which he was supposed to get a bonus", but Tidal never paid. At the time of those claims, sources close to West said the artist successfully ended exclusivity rights with Tidal and cited "Tidal's failure to honor its financial obligations."

Tidal's subscriber base isn't known, but it is believed to be much smaller than Apple Music (50 million including those on free trials) and Spotify Premium (75 million). Major exclusives like The Carters' new album likely help increase the company's paid subscriber count for both its $9.99/month standard sound quality tier and $19.99/month Hi-Fi tier, despite the short exclusivity window. Still, with a 30-day free trial and no confirmation of subscriber numbers, it's unclear how many new users will stick around.

Tidal subscribers will have one advantage over other users, since the bonus track "Salud" remains a Tidal exclusive.

Article Link: Beyoncé and Jay-Z's Collaborative Album Launches on Apple Music After Two Days of Tidal Exclusivity
 

stukdog

macrumors 6502
Oct 20, 2004
312
514
If there is a link to the album on Apple Music, I don't see it in that article:

Clean version here.
Explicit version here.
 
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IPPlanMan

macrumors 6502
Dec 25, 2009
365
1,482
2 Day Exclusivity....

HAHAHAHAHAHAHAHAHA!!!!

Tidal should just close up shop now. It’s never going anywhere meaningful.
 
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Bswails

macrumors regular
Jul 28, 2016
174
156
If tidal priced its service like the others I would give it a shot..I have a family Apple Music plan I would have to spend WAY to much for something similar on tidal..either way salute to the Carters!
 
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thadoggfather

macrumors G5
Oct 1, 2007
12,802
10,533
Lol 2 days!

Did these guys think they would be as desperate as they are for as popular as they are?

I’m assUming not
 
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xero9

macrumors 6502a
Nov 7, 2006
859
481
Not that I really care about their music, but I find it troubling that it’s not available on Apple Music in Canada. I didn’t realize the libraries differed..
 
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78Bandit

macrumors 6502a
Jun 13, 2009
683
1,234
Is two days of exclusivity meaningful?

I know many people want everything now now now, but seriously: does this change anyone's mind on their chosen streaming service?

It matters if you don't know how long the exclusive period is. IIRC, some of the previous exclusives for entertainers like Kanye West or Taylor Swift were weeks long if not a month or more. That would be more than enough to get fans to sign up for a different streaming service.
 
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Scottsoapbox

macrumors 6502a
Oct 10, 2014
996
3,909
It matters if you don't know how long the exclusive period is. IIRC, some of the previous exclusives for entertainers like Kanye West or Taylor Swift were weeks long if not a month or more. That would be more than enough to get fans to sign up for a different streaming service.

Fans could also do the crazy fan thing of actually buying their music. :eek:
 
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Expobill

Suspended
May 30, 2018
1,424
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A bluegrass duo that features a rockabilly twang with a little bit of country/rap fusion reminiscent of Florida Georgia Line meets Soggy Bottom Boys meets Stray Cats.
Oh, they sing that there song: “I’m gonna brush my tooth.....for sallie leeeeeeeeee!”
[doublepost=1529340661][/doublepost]
Yay you’re clever because you say you don’t know Beyoncé or jay z. Yay clever!
I really don’t... ah, the benefits of not having a cell phone!
I do prefer Donna summers tho
 
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Mike MA

macrumors 68020
Sep 21, 2012
2,062
1,733
Germany
Of course they did. They also want them to be streamed by a significant amount of people, right?
 
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