With SL just around the corner, what I'm surprised about is the total lack of knowledge about the direction of the Mac operating system beyond the next release. My view is that its time for Apple to take it to the next level. What do I mean by this - I mean that Apple should seriously consider being the first operating system to embrace social networking - by fulling building out and integrating social networking into their operating system and apps. The own a mobile platform for mobile distribution. They own some of the best content addition/modification tools in the world with iLife. They provide email. They have great deals with music and entertainment providers. And they are collecting great data on users of iLife, iWork, and iPhones. Why not use all this to their advantage and create an operating system that truly integrates the social graph right into all their apps and OS? Apple has never been afraid of not being the first to a industry. In fact, I think the lesson Apple has learned is that it doesn't always pay to be the first mover into an industry. What Apple has figured out that Facebook, Myspace and the rest have not - how to monotize things. Apple could seriously take on Facebook if they truly wanted to. With their experience in UI, UX - they could become the winner in this field very quickly. Thoughts?