Big Retailers Begin Rolling Out iBeacon Trials

Discussion in ' News Discussion' started by MacRumors, Jan 16, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    As Apple rolls out its iBeacon technology across its Retail Stores and investigates using it to enable mobile payments, a number of large retailers are testing the technology in their establishments.

    Today, Shopkick announced it would be starting an iBeacon trial at 100 American Eagle stores in the U.S. This follows announcement earlier this month that InMarket would introduce iBeacons to more than 200 Safeway and Giant Eagle grocery stores in a number of markets across the country.

    Companies introducing iBeacons seem to understand the appeal of the devices, but it remains to be seen how consumers will respond and if they will download apps for individual stores -- a necessity for the iBeacons to have any effect. Shopkick previously performed a retail trial of iBeacons in two Macy's locations.

    If the larger American Eagle trial is successful, Shopkick could introduce the technology to its other retail partners including Best Buy, Crate & Barrel, JCPenney, Old Navy, Sports Authority, Target and more.

    Article Link: Big Retailers Begin Rolling Out iBeacon Trials
  2. Ballis macrumors 6502a

    May 27, 2008
    Oslo, Norway
    Unless one app for every store comes along, I hardly think this will catch on. Better yet, make it an OS level feature you can turn on or off.
  3. clukas macrumors 6502a


    May 3, 2010
    I think iBeacons have a future in navigation maybe more than retail only. Im sure well be seeing iBeacons coming up at places such as airports, helping guide users to to their gates. I think too much emphasis is being places on retail, well be seeing this technology come up in many creative ways.
  4. FSUSem1noles macrumors 68000


    Feb 23, 2006
    Ft. Lauderdale
    That's just what I want a bunch of alerts popping up when I walk through stores. :rolleyes:
  5. chrisyab macrumors newbie

    Jan 16, 2014
    The beginning of the end for paper based money... :confused:
  6. DanielSw macrumors 6502


    Aug 31, 2009
    Clearwater, FL
    That began long ago. So what? Paper money is more convenient than precious metals. Electronic transactions are more convenient than paper money.


    Then don't install the apps. Simple.
  7. DipDog3 macrumors 65816


    Sep 20, 2002
    You would have to download an app for every store. With the 16GB on space on an iPhone, that will take up too much room and people will just delete the apps.
  8. LagunaSol macrumors 601


    Apr 3, 2003
    One-app-per-store is silly. Apple will need a single, centralized app where stores can create their own customized view when the customer enters the store. Otherwise this will probably flop.
  9. Skika macrumors 68030

    Mar 11, 2009

    Implying these apps cant be a few mb each.

    Implying you cant make a folder and throw them all in.
  10. Taz Mangus macrumors 68040

    Taz Mangus

    Mar 10, 2011
    Apple could do something like they do with Passbook, add iBeacon cards for the retailers you care about.
  11. LagunaSol macrumors 601


    Apr 3, 2003
  12. BornAgainMac macrumors 603


    Feb 4, 2004
    Florida Resident
    I went to an Apple store to see it in action with their store app and it didn't do anything.
  13. dwsolberg macrumors 6502a

    Dec 17, 2003
    One trouble with Apple's iBeacon technology is that it currently takes up to four minutes to find a beacon that you're next to. Therefore, in many cases, walking by a store isn't going to activate the beacon. In addition, the beacons are not that accurate, so it's difficult to tell which department you're in. Combined with the long interval between updates, the most you can really hope for is that you get an update for some department you're close to within four minutes of walking into a store. It's difficult to understand how that's going to be useful to shoppers.
  14. iSee macrumors 68040


    Oct 25, 2004
    So many stories about iBeacons.
    I'm not that excited to have intrusive shopping apps.

    I mean, I can see how something like this could be used to make shopping better, of course, but I suspect it will mainly be used to try to push me into additional/extra purchases.
  15. LagunaSol macrumors 601


    Apr 3, 2003
    Personally what I would like to see is something that can guide me to what I'm looking for in a store, rather than having to hunt down an employee for directions, which can be an arduous task. Home Depot, I'm looking at you. :(
  16. Parasprite macrumors 68000


    Mar 5, 2013
    Or just delete one mediocre game.
  17. Rigby macrumors 601

    Aug 5, 2008
    San Jose, CA
    The Home Depot iPhone app can already do that. It can recognize when you're in a store. You can then enter the item you are looking for in a store-specific menu, and it tells you the shelf number.
  18. spyker3292 macrumors 65816

    Jul 7, 2005
    I really thought that bag was a pile of trash.
  19. Tiger8 macrumors 68020

    May 23, 2011
    ME TOO! Oh my God! cant' stop laughing! I didn't want to say anything... but since you said it.. :D:D
  20. Thunderhawks Suspended

    Feb 17, 2009
    Same here. When I shop I don't want to be bothered and only ask for help if I can't find what I am looking for.

    If like another poster mentions it takes 4 minutes for iBeacon to get recognized,
    forget it.

    Not everything in shopping needs a technological solution, although it would be great if the iBeacon tells you: It's cheaper at XYZ store:)
  21. Alumeenium macrumors regular

    May 15, 2013
    where can I download a iBeaconBlocker App

    I really don't want more annoying ads
    especially walking past shops I'll never go into in the first place

  22. grahamwright1 macrumors regular


    Feb 10, 2008
    North of the Border
    Hmm, slide up under iOS 7, click the Bluetooth icon to disable it, reverse these steps when you leave the shopping center :)
  23. avanpelt macrumors 68030

    Jun 2, 2010
    It's going to be interesting to see iBeacons evolve.

    I think Apple needs to create an app for iBeacons that lists all the participating companies. Then, the user should be able to opt in/out on a retailer by retailer basis right from that app.

    Chances are, if I walk into a store, I'm going to walk right past the sign that says "Download our app and use iBeacons today!" because I have to take out my phone, go to the App Store, search for the app, and put in my password (iPhone 5).

    All this to get repeat notifications when I walk past the same area of the store multiple times? I don't think so. That's another glaring problem with iBeacons that will need to be addressed.
  24. linuxcooldude macrumors 68020

    Mar 1, 2010
    I've tested iBeacon for myself and found it quite accurate to less then a few feet, if that. That was just using a developers version.

    The beacon is already active before you even get within range, it also depends on if you have the correct app for the store installed and configured.
  25. RenoGuy macrumors member

    Feb 5, 2012
    I wonder...

    I wonder if Target will have an Ibeacon App!:eek:

    Those guys in Eastern Europe must be licking their chops!

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