While biteSMS is a great product, I don't understand the financial logic in using it. biteSMS is only used for outgoing messages, incoming still incur carrier charges. Even the smallest ATT Text plan ($5.00/mo) gets the price down to 2.5 cents each for 200 messages and 10 cents, the biteSMS rate, for each additional message. The next ATT plan costs ($15.00/mo) 1 cent each for 1500 messages, 5 cents each additional message. The next step up is ATT Unlimited for $20/month. What's the advantage to biteSMS? Not trying to start an argument, just trying to understand.