The age old question. I've never even considered white before (i've had only black colored devices since the iphone in 2007 and even the nano before that), but now that apple has gotten rid of the slate color in favor of 'space gray,' I'm not sure what to do. I hate the idea of the iPad not matching my phone or my Mac... granted my mini and iphone don't match the macbook air exactly, but they compliment each other. And the white iPad's silver will match my macbook air, but not my phone at all. Also, I'm really worried about how media is going to look on a white iPad. Anyone know? It's always been my thought that black bezel helped you focus in on what was on the screen. Idk. But it does seem like apple is really pimping the white.. it's all over their site. iOS 7 does look a lot better on it. I guess I have a little while to make a decision But what are you going to buy??