black, white & gold iphone marketing

Discussion in 'iPhone' started by mr.bee, Sep 14, 2014.

  1. mr.bee macrumors 6502a


    May 24, 2007
    Brussels, belgium
    With the introduction of the 5 & 5s there was a lot of promotion for the white iphone. Also with the introduction of iOS many people complained that it was too white.

    Now with the 6, they seem to focus again on the grey slate aka black iPhone. Anyone else sees this? I find that the gold seems to be not that prominent anymore either.

    Or is it more balanced now?
  2. Newtons Apple macrumors Core

    Newtons Apple

    Mar 12, 2014
    Jacksonville, Florida
    Gold for the 5/5S was created due to a shortage.

    Does not look that way for the 6. Gold is kinda old and cheap looking to me. Always get black/grey.
  3. ARSC macrumors 6502

    Jun 27, 2010
    i just hate the white antenna lines on the gold.
  4. Menel macrumors 603


    Aug 4, 2011
    They play round robin. If they push the white iPhone 5.

    Then when the iPhone 5S launches a year later, which looks very similar, they push the black slightly more, the device feels fresher.

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