BlackBerry Abandons Hardware Business and Pivots Focus to Software

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Apr 12, 2001
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Smartphone company BlackBerry confirmed today that it will cease internally developing its own handsets and rely on partnerships with other companies "for any future hardware efforts," lining up with company CEO John Chen's estimation that he would know by September 2016 whether or not BlackBerry would continue participating in the hardware manufacturing business (via Recode).

Chen said the decision was a monetary one, as the brand's presence continuously dwindles in percentage stakes of the smartphone market, capturing only 0.2 percent of the market as a whole in the fourth quarter of 2015.
"The company plans to end all internal hardware development and will outsource that function to partners," CEO John Chen said in a statement. "This allows us to reduce capital requirements and enhance return on invested capital."

"We are reaching an inflection point with our strategy. Our financial foundation is strong, and our pivot to software is taking hold," Chen said. "In Q2, we more than doubled our software revenue year over year and delivered the highest gross margin in the company's history."
Over the summer, the company announced the discontinuation of the BlackBerry Classic as a way to pave the way for more "state of the art devices." Since then, it's released the security-focused DTEK50 smartphone powered by Android, and Chen has stated that the company plans to release two phones by February 2017.

BlackBerry today also announced a net loss of $372 million on revenue of $334 million, but the company noted that it "essentially broke even, on adjusted revenue of $352 million." Coinciding with all these announcements, chief financial officer James Yersh has left the company "for personal reasons," and is being replaced by Steven Capelli, a former executive at Chen's last company Sybase.

The company has been battling against the surging popularity of iPhone and Android smartphones for years, last year announcing a new physical keyboard-enabled, Android-based device on the same day that the iPhone 6s and iPhone 6s Plus launched. It's also been phased out of some popular mobile apps, namely PayPal, which discontinued apps for BlackBerry, Windows Phone, and Amazon Kindle Fire earlier in the year.

Article Link: BlackBerry Abandons Hardware Business and Pivots Focus to Software
 

profets

macrumors 601
Mar 18, 2009
4,445
4,153
Really shouldn't be relevant anymore, but you'd be amazed how there's many people still loyal to Blackberry and still think that BB OS has a better UI than iOS or Android.
 
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AutoUnion39

macrumors 601
Jun 21, 2010
4,888
900
I had such high hopes for the Priv. It ended up having questionable build quality and the software always felt slow... nothing like a Nexus/Galaxy/LG device.
 

Jarman74

macrumors regular
Mar 22, 2009
149
214
Alan Kay as quoted by Steve during the 2007 iPhone keynote: "If you are really serious about software, you should make your own hardware".

Are you guys really dropping your hardware division? You can't be serious!
 

2457282

Suspended
Dec 6, 2012
3,331
3,006
I had blackberries even before they were phones. started with a BB pager, then the PDA and finally the phone version. HATED them all - they were work provided. I carried my palm pilot and my eriksson phone until I got the iphone. For a while i had to carry the BB and the iphone until we finally went BYOD. Really glad that I will never have the threat of a BB if I move to another company. Now they have that Good application - barely lives up its name I think.
 
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Adithya007

macrumors regular
Apr 16, 2015
178
480
Feeling sad. :(

They used to make great phones.

Never did they see the iPhone as an upcoming threat back then.

They lost the battle badly. They still will be remembered for their legacy though.
 

robT9

macrumors newbie
May 3, 2010
18
24
I'm surprised to hear they are still in business! I thought they went the way of the DoDo Bird a while ago.
 

smacrumon

macrumors 68030
Jan 15, 2016
2,693
3,934
Feeling sad. :(

They used to make great phones.

Never did they see the iPhone as an upcoming threat back then.

They lost the battle badly. They still will be remembered for their legacy though.
I think they saw it but dug in their heels and did little to move.