So I suppose you've never heard of BB OS 10 or their almost entirely new hardware lineup?
I've heard of them yes...I've played with their newer devices. They still don't compare to Android or iOS devices.
The facts speak for themselves, and my point still stands. Blackberry have been doomed to fail since the iPhone came out, and the only thing that would have stopped that, would have been them using their existing customer base to build an ecosystem. They could have quite easily gone down the path of building an ecosystem before iOS got a chance to really take off but they didn't.
They deserve to fail at this point, there's no chance in hell they'll be around in 10 years tine in their current form - it'd take a buyout, and a complete restructuring. Even then they're bleeding marketshare like crazy, so must be getting low on cash too.
----------
Where I've been, is using them. Have you? They're absolutely fantastic. BB's real problem is getting people to give them another shot; if they could achieve that, I don't doubt they could get back into the game as a major player.
Remember WebOS and the HP Touchpad? That was an amazing OS and I still maintain it was/is miles better than iOS.
The same problem happened there (combined with a moron for a CEO) - no ecosystem = no developers = no apps = no incentive to but = no sales = no money to advertise = dead product.
If these companies had any sense they'd write off a $1bn, and use that to:
A) let developers get 100% of the sales for, say the first 18 months
B) pay high-profile developers to create exclusives
C) Get contracts in place with 3rd parties for the ecosystem (e.g record labels, film studios, etc).
D) Promote the crap out of it, world wide - without crappy marketing gimmicks like Microsoft attempted. Just simple "this is our product - did you know its got this" style ads.