BlackBerry stops making phones

[maflynn]

Well, I can't say that I'm surprised, cnet is reporting that BB is closing up the phone design/manufacturing division

BlackBerry bails on building its own phones

"The company plans to end all internal hardware development and will outsource that function to partners," CEO John Chen said in a statement.

The numbers do not look good for BB

BlackBerry posted fiscal second-quarter results on Wednesday that saw it swing to a loss of $372 million, or 71 cents a share, from a year-ago profit of $51 million, or 24 cents a share. Revenue fell by a third to $334 million.

 

[Hanzu Lao]

That's what hubris does.

 

[I7guy]

That's what hubris does.

Really a shame, the way the company went.

 

[keysofanxiety]

Really a shame, the way the company went.

A shame, yes. But justice as far as I'm concerned. Not only did they get complacent and arrogant due to their marketshare, but their quality and aftersales support suffered greatly as a result.

Absolutely serves them right.

 

[maflynn]

That's what hubris does.

I think an even mix of Hubris, and complacency. I think they blew it, with regard to the keyboard, they thought that it would trump everything, including an inferior user experience.

I see a similar behavior out of Apple, at least with their Mac line.

As for BlackBerry, its hard to see that they'll really survive as a service company. I expect them to be swallowed up by another corporation, as their IP portfolio is quite enticing.

 

[FFR]

First Motorola then Nokia now blackberry.
The only one that's left is Sony Ericsson or Sony.

I personally don't think they have long now that the iPhone 7 comes with FeliCa.

 

[MRU]

Given they have essentially put the BB software on the play store for any Android handset and are offering a subscription service to their apps - it likely makes more financial sense at this current stage.

 

[v0lume4]

That's too bad. RIP. Blackberry had their time. They owned the smartphone market (or, at least the enterprise smartphone market) in the 2000s. I remember growing up and using my father's when he'd let me. I thought it was the coolest thing. Ah, well. It's a different time now.

 

[maflynn]

Looks like this made it to the front page news story, so I'll lock the thread.

Please direct the conversation over there:
https://forums.macrumors.com/thread...usiness-and-pivots-focus-to-software.2002354/