Now, we all know that we don't know how Apple operates, but you can be sure by now that they work around the clock and up until the last moments, sparing nothing in its path.
Well, along comes this incident with Gizmodo and they turn out to be the biggest monkey wrench in the last dozen years of their rebirth. By spilling trade secrets and new features, their breaking news did - without a doubt - make a material impact on current iPhone sales, wireless activations with AT&T, and caused a ripple effect that hit third-party accessory manufacturers, other wireless carriers, and other mobile product manufacturers.
Subsequent leaks cemented the more-anticipated release, and with iPhone 3GS sales showing initial signs of waning, while other Android devices begin to bombard the smartphone market, Apple may have had no choice but to quickly change their game, rushing their product to the market, with a hardware design that wasn't thoroughly tested, a color scheme that wasn't ready for mass production, their software not fully cooked for public consumption.
Third-party accessory manufacturers, this time around, had no advanced access to the device, whereby cases are coming into stores in drips and drabs, starting with crappy silicon product manufacturers that can make any shape in a day's notice, to case makers working off of repair parts, online photos, and drawing dimensions, often resulting in poor-quality and misaligned products. Most customers who were lucky enough to score an iPhone 4 had to go 'commando' without a case they would have normally got, thereby giving more chance to experience the growing 'reception' issue.
Steve Jobs, being the 'cool cat' he always is, fires off a bunch more personal emails to calm the public after a brewing storm of complaints with the lack of white iPhones, lack of coordination during preorders and reservations, reception and 'how to hold your iPhone' issues, backwards volume control buttons, lack of accessories - you name it - and with responses like "non-issue" and "stay tuned" lingering in the public's mind, the media begins to perceive him as arrogant and oblivious.
Had the Gizmodo leak not have happened, do you think we would have seen the iPhone 4 to originally release in mid-July, with both colors, with a properly cooked iOS, fully stocked with cases and accessories from Apple and all other brands?
Well, along comes this incident with Gizmodo and they turn out to be the biggest monkey wrench in the last dozen years of their rebirth. By spilling trade secrets and new features, their breaking news did - without a doubt - make a material impact on current iPhone sales, wireless activations with AT&T, and caused a ripple effect that hit third-party accessory manufacturers, other wireless carriers, and other mobile product manufacturers.
Subsequent leaks cemented the more-anticipated release, and with iPhone 3GS sales showing initial signs of waning, while other Android devices begin to bombard the smartphone market, Apple may have had no choice but to quickly change their game, rushing their product to the market, with a hardware design that wasn't thoroughly tested, a color scheme that wasn't ready for mass production, their software not fully cooked for public consumption.
Third-party accessory manufacturers, this time around, had no advanced access to the device, whereby cases are coming into stores in drips and drabs, starting with crappy silicon product manufacturers that can make any shape in a day's notice, to case makers working off of repair parts, online photos, and drawing dimensions, often resulting in poor-quality and misaligned products. Most customers who were lucky enough to score an iPhone 4 had to go 'commando' without a case they would have normally got, thereby giving more chance to experience the growing 'reception' issue.
Steve Jobs, being the 'cool cat' he always is, fires off a bunch more personal emails to calm the public after a brewing storm of complaints with the lack of white iPhones, lack of coordination during preorders and reservations, reception and 'how to hold your iPhone' issues, backwards volume control buttons, lack of accessories - you name it - and with responses like "non-issue" and "stay tuned" lingering in the public's mind, the media begins to perceive him as arrogant and oblivious.
Had the Gizmodo leak not have happened, do you think we would have seen the iPhone 4 to originally release in mid-July, with both colors, with a properly cooked iOS, fully stocked with cases and accessories from Apple and all other brands?
