BBC.Two of the world's richest men have launched a campaign aiming to tackle smoking in the developing world.
New York City Mayor Michael Bloomberg and Microsoft founder Bill Gates warn one billion people could die this century from smoking-related illnesses.
The billionaire philanthropists have pledged $500m (£250m) in the next five years to help people quit smoking.
The two men want to run public-information campaigns warning of the dangers of tobacco.
There are more than 1 billion smokers worldwide.
Good for them. It's nice to see some of the exceedingly wealthy doing something other than commissioning the worlds latest super yacht.
Maybe Jobs can do something nice instead of forcing MobileMe/Safari installs on unwitting Windows users and parking in disabled spots
Roll up, roll up charitable billionaires!