Originally i wrote it cant be the case, but on checking it was. Why did the EU get involved in this, and not in any other European League's tv rights?
i cant think of any european country which has such a convoluted rights split.
the only reason Portuguese games are split are that Benfica choose to show their own games, everything else is SportTV. In i think 2027, it will go back to collective selling and it will almost certainly mean all games are on SportTV.
and when you think about it, its a very British way of dealing with it. take a situation which isnt broken, announce you are going to introduce competition which will make it better for the consumers, and make it much worse for them but companies make more money. What would promote competition would be to ban them from selling exclusive rights to anything, meaning two different companies could buy the rights for the same games or the whole package.