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Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman.

Apple-VR-Feature.jpg
As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view of the real world, will be more limited. Apple has planned to launch the product as soon as 2022, going up against Facebook Inc.'s Oculus, Sony Corp.'s PlayStation VR and headsets from HTC Corp., the people said. They asked not to be identified discussing private plans.
According to the report, the initial device has hit "several development hurdles" and the company has "conservative" sales expectations. However, the high-end, niche product reportedly aims to prepare outside developers and consumers for more mainstream AR glasses further down the line.
The plans suggest that Apple's first headset will be far more expensive than those from rivals, which cost about $300 to $900. Some Apple insiders believe the company may sell only one headset per day per retail store. Apple has roughly 500 stores, so in that scenario, annual sales would be just over 180,000 units — excluding other sales channels. That would put it on par with other pricey Apple products, such as the $5,999 Mac Pro desktop computer. An Apple spokesman declined to comment.
According to the report, Apple plans to put much higher resolution displays in the headset than those in current VR offerings, and it aims to include advanced chips more powerful than even its latest M1 processors found in Apple Silicon Macs.

Apple is also said to have included a fan in the design of the headset, which is codenamed N301 and in a late prototype stage and yet to be finalized, suggesting the company's plans could change or the device could even be scrapped.

The inclusion of the fan and powerful processors is said to have initially resulted in a device that was too large and heavy, so Apple reportedly brought the headset closer to the face and helped shrink the size. This meant users can't wear eyeglasses while using the headset, so to address this, Apple has developed a system where custom prescription lenses can be inserted into the headset over the VR screens. Apple is also said to be discussing how it might implement prescriptions at the point of sale online and in retail stores.

Meanwhile, the AR glasses, codenamed N421, are in an even earlier development stage and are "several years away," according to people with knowledge of the matter, although Apple had initially planned to to release them as early as 2023.

Current prototypes of the AR glasses are said to resemble high-priced sunglasses with thick frames that house the battery and chips. Former chief designer Jony Ive, who has since departed the company, is said to have preferred the concept of the N421 glasses over the headset.

Apple was initially aiming for an ultra-powerful headset that came with a hub to house the processor, but Ive did not want to sell a device that would require a separate, stationary device for full functionality.

Ive instead wanted a headset with less powerful technology that could be embedded directly in the device, but the leader of the AR/VR team, Mike Rockwell, wanted the more powerful device. It was a standoff that lasted for months, and Tim Cook ultimately sided with Ive.

As a result, the headset is reportedly designed to work as a standalone device, meaning it can operate on a battery rather than be plugged into a wall or a Mac. According to Gurman, prototypes of the headset include external cameras to enable some AR features. Apple is said to be testing using the cameras for hand-tracking and is also working on a feature where a user can type virtually in the air to input text.

Apple's AR/VR ambitions have long been rumored, with many of the developments emerging from Gurman's reporting. Be sure to check out the full Bloomberg article, and for everything we know on Apple's AR/VR plans, check our dedicated roundup.

Article Link: Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year
 
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44267547

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Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product...”

Pricey? I wouldn’t be surprised if this headset ranges north of $2k or more. I don’t even think Apple knows what to expect from a product like this, and more than anything, it’s probably more about demoing the future than expectation of consumers to flock to something like this.
 

Bazooka-joe

macrumors 603
Mar 12, 2012
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My money will be on £2,999 if it’s completely independent of requirements for other hardware and includes noise cancelling headphones and handheld controllers. The key to its success will be the wide range of software for VR capability
 

The Phazer

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Oct 31, 2007
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I'd be surprised if Apple were to launch on that model. Who would write software for such a small market, where you can hit much larger ones like the Oculus Quest? What's the market opportunity here? If you don't like the control FB exert over that platform it's not like Apple will be any better.

How is this a high end model? If it's processor on device then there's not much thermal room for genuinely higher end than the Quest 2 (you could have a wider FOV etc but nothing gamechanging for a lot more money). If it's not Apple has just gutted it's entire range's ability to support the necessary GPU grunt.
 

mazz0

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Mar 23, 2011
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Kinda like how lidar was put into iPads before iPhones.
Except that people buy iPads anyway (they're not buying them purely for the LIDAR), so there will be customers for developers to write software for. Who's going to buy this? If the answer is "hardly anyone" then it doesn't give developers any motivation to start writing for it and therefore really doesn't work for that objective.
 
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rp2011

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Oct 12, 2010
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This approach seems like the only way. Get a powerful device out in the wild and get in the hands of developers and those with high interest in it, and fine tune it, develop it until the value proposition to general consumers is clear.
 
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ruka.snow

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Jun 6, 2017
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This sounds like a more professional product than we have had before, perhaps purely for developing new AR/VR experiences. The third party interest seemed to dwindle very quickly, even with eGPU's and the iMac Pro all geared up for this. Perhaps it is too early or consumers are just not interested in this tech yet.
 

NightFox

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May 10, 2005
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This sounds more like Microsoft's HoloLens in terms of performance and cost, so it doesn't really make sense to aim it at the consumer market, yet Apple seems to have deliberately stepped away from the markets that MS is now exclusively targeting HoloLens towards.
 

Applicator

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Jan 20, 2021
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Seems pretty unlikely to me. I don't think (or hope) Apple will release a product that's powerful but chunky or thin and not ahead of it's competition
 
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DNichter

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Apr 27, 2015
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I am just not seeing the value of such a device in my life, but I guess as somewhat of a beta product to fine tune the software and experience - it makes sense. Glasses would be a much better experience in my eyes as you aren't closing yourself off from the outside world. With a headset, you're likely stationary. This seems to go in the opposite direction from where Apple has been trending as of late - health, fitness, interactivity, etc.
 

dmi

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Dec 21, 2010
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All I want is one with 6K resolution and a thunderbolt port I can plug into my Mac for a monitor.
 
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NotTooLate

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Jun 9, 2020
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Main thing is that VR is used in gaming almost exclusively as a selling point , would I be able to play Half Life Alyx ? would I be able to play simracing with the headset ? great HW is a great step forward and the VR crowd would love it IF they could use it to play the games they love playing, If gaming is not there it wont sell even nearly as good as it could've , there are 1K+ headsets being sold today that have no computing on them (Valve index for example) , so the market is there for pricey products , but again , its all about the SW.
 
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