If Apple finally found the secret to dumping Intel... will anyone else follow? Can anyone else do that?
It has already started:
MS Surface Pro X:
https://www.microsoft.com/en-gb/p/surface-pro-x/8vdnrp2m6hhc?activetab=overview
Lenovo Yoga 5G:
https://www.lenovo.com/gb/en/laptops/yoga/yoga-c-series/Lenovo-Yoga-5G-/p/88YGC801370
Samsung Galaxy Book S:
https://www.samsung.com/global/galaxy/galaxy-book-s/
...and several Chromebooks:
http://www.linuxmadesimple.info/2019/08/all-chromebooks-with-arm-processors-in.html
(Bear in mind - current Chromebooks are no longer web-only machines - they can also run both Android and (regular) Linux apps)
...although they're not exactly setting the world on fire...
Thing is, when Lenovo or Samsung announce a new laptop, it is hardly front page news... but when Apple announce a new product, oh yes it is. If/when Tim stands up and announces that Apple will be dumping Intel processors, the world and their dog will know. It will be a
massive publicity coup for ARM.
The other thing that is easy to forget is that both Intel and Microsoft have
already lost one major battle: mobile phones and tablets may not be a total replacement for "proper" PCs but they
have cut a swathe through the PC market - and the mobile market is completely dominated by ARM (and Unix-like operating systems). Nobody could have predicted that 10 years ago. Windows has also lost a substantial chunk of the server/web services/cloud computing to Linux (which is built on source-level compatibility and largely processor agnostic beyond the kernel level).
Apple has been making their own processors for quite some time... but I don't see Lenovo, Dell and HP doing that. So maybe Qualcomm to the rescue?
Qualcomm, Samsung (Exynos), Ampere (
https://amperecomputing.com/) - even Amazon have developed an ARM chip (although that's probably an exclusive for their cloud computing service). The ARM club isn't cheap to join but because ARM will license anything from the instruction set itself though to a complete system-on-a-chip design, its far more accessible than the x86 club.
Or, of course, Intel. Fun fact: Intel have made ARM chips in the past (
https://en.wikipedia.org/wiki/XScale) and could do again. In a crazy world where Microsoft
produces software for Linux, who knows...
Of course Apple are the best set up to make their own processors because they have the
huge iPhone/iPad market to supply...
I think what will kill the Pro X faster than anything Intel could do, is the price.
Its a Surface - the only range of computers that make Macs look over-specified and under-priced (but boring*).
I'm never quite sure whether Microsoft want people to actually
buy their computers or just make them as Windows "reference platforms" to showcase Windows and inspire OEMs to make better PCs. Maybe Microsoft aren't sure, either - - the OEMs pay Microsofts rent by buying licenses, co MS can't afford to tick them off by competing with them too much.
I did have a Surface Book briefly and it
was the closest thing I've seen to the Mac 'experience'. Then it died due to a major design fault ("Sleep of Death")... so, yeah, Mac experience :-> (sorry, couldn't leave that one hanging...)
(* Seriously, look at the Surface Studio 2 - makes the iMac look like a bucket of spare parts... until you compare the specs)