-Out of 10,000 registered PS3 owners surveyed, 90% have tried and will buy Blu-Ray discs. 75% plan to use their PS3 primarily as a Blu-Ray player.
Err a BluRay disc is packaged with the PS3 so 90% figure means jack.
75% ps3 users going to use it for movies only? Well that's Sony screwed since they only make a profit on their games, and without a decent contention ratio per console, developers will be even more reluctant to sign exclusive deals.
If they are not supporting porn Sony are screwed, but if like you say 75% of owners of PS3 are not using it for games, then Sony are screwed.