To put this in perspective, we have a thread of people cheering about the idea of including a drive on Macs to enable the playback of $50, single movie discs.
What is this, 1998?
How about we forget this Blu Ray calamity and encourage Apple to add all conceivably interesting high-definition content to the iTunes store????
Its simply amazing to me that people who consider themselves Apple fans or Apple users, manage to completely block out reality.

Apple has spent years building and highlighting and improving the iTunes Store. iTunes is THE media distribution method, as far as Apple is concerned. The more unity between Mac software and iTunes Store content, the better. This is Apple's goal.
Yet Apple users are here, frothing at the mouth, over the prospect of Apple doing a complete 180 and make a big move AWAY from their digital media commitment, to include a floundering and largely unpopular "HD" drive, that will merely playback a $50 blu-ray disc.
So instead of getting you to buy, lets say, (4) $9.99 HD titles from the iTunes Store (
hypothetical future price), and watching them on your Mac, Apple is going to do substantial R&D to include a new disc drive that is complete LOSS for them. They spend money to develop and include a new feature (that would then become a standard), that has no method of bringing in additional revenue, and in fact will hurt their #1 media revenue stream.
Yeah, sorry Apple fanboys but you can drop this one in the same waste bucket as the iPhone Nano.
Apple has the ability to look and think for longer than 3 seconds, so therefore, this won't be happening. Sorry.