I might look real bad saying this so close to a notebook revision but I have a feeling Apple doesn't want to go this way & I can't really blame them. The entire entertainment industry might just choose to pass this format by before it even gets a chance to really take off. Here's what I'm thinking... The future looks to be hard drives & streaming units hooked up to your TV and also connected to the internet or via a computer...w/ sites like iTunes really getting behind the movie side of things Blu-Ray is in direct competition w/ iTunes for those movies. Besides, who really needs a library of discs taking up valuable shelf space & making clutter (Feng Shui anyone?) when you can have an entire library of HD movies ON your computer or iTV/box? For those you don't want to buy you can rent and not have to leave the home. Seriously, as much as CDs are dead for music, DVDs and Blu-Ray are going to be toast for movies as well. Its the future and eventually we're not going to have a need for all these discs (environmental footprint/non-recycling). Its not hear now, but give it a little bit of time and it could be a non-starter. The format that 'could have been.' Apple was the first to push out the floppy drive, w/ the Air they've taken a MAJOR step forward...at first it a little hard for the average consumer to comprehend but now it makes perfect sense. Microsoft said years ago they didn't want to ship discs...in fact they don't even want to sell you the software, they'd rather rent Windows & Office to you for a monthly fee. Everything is going to be wireless soon enough and with more bandwidth and cheaper memory there is going to be no need for the ill-fated Blu-Ray format. If Apple comes out with a tricked out iTV to compete w/ the other brands available (they are starting to fall behind a bit) then that will be quite a statement if there's no Blu-Ray in the next round of notebooks. They should get rid of the Airport & Time Machine, incorporate them both into the iTV and add some USB ports for our printers etc. Brick maybe? I'd buy one.