You guys are all thinking of why Apple should have an option, at least, for Blu Ray. But THINK about it! What did the Apple MacBook Air show everyone WITHOUT an optical drive whatsoever, despite of its thinness compromising the loss of it? I know for many people, MacBook Airs aren't for everyone, but it shows us something. I remember hearing Jobs say something about us not really needing it, but using iTunes instead for movies, music.... blah blah, etc. And for those "rare times" you might need it, there are external ones. I'm not saying this is true for everyone, but it's a head start to think about abandoning it sometime in the future for something far greater (downloads, wifi extremeites, etc).
Don't get me wrong, but isn't this the same as many years back with the floppy drive? People complained, but got used to the USB port idea. I feel as though this idea about optical drives (Blue Ray intended) is one of the final straws before optical drives are going to be a rarity, and even gone, from computers. Get the idea? I like Blu Ray and all, but maybe it's just that path of technology.